Travel | Dec 13, 2017


So we hear @itsnowcool Insta gives our babes major travel FOMO. While you get your ticket sorted, we’ll prep your itinerary. Our new blog series, “Just Go” will give you the low down on the world’s hottest locations. All through the lens of… us.

Designer Interviews | Dec 12, 2017


Pip Edwards & Claire Tregoning are the design duo disrupting the activewear world with their game changing label P.E NATION. These ladies live the lifestyle they preach!!

Designer Interviews | Dec 3, 2017


Malibu raised beach babe, Francesca Aiello does it all! She is the designer, founder and sometimes model of cult Californian label, Frankie's Bikinis!

Models | Sep 6, 2017

Sister Act

Down one smoking hot day in Laguna Beach, California we spent a few hours with total beach babes Shannon and Caitlin Barker. Check out our interview with these babes here.

Models | Sep 4, 2017


We had the great opportunity to chat with ultimate babe, Maya Stepper about her time in Hawaii shooting for our collaboration with Billabong Australia, how she started in the industry and where she is off to next...

| Oct 17, 2016


We share our Top 5 Tips for buying for a fuller bust this season.

Models | Apr 13, 2016


We chat with the creative babe, Jessie Andrews about her crazy life as a model, jewellery designer and in-demand DJ. The LA-based legend talks beauty, fitness and where to find her on a Friday night.

Models | Mar 10, 2016

Hanalei Reponty

She surfs, she owns neoprene label Abysse, she has hair literally down to her bum and she also happens to be one of the most down-to-earth girls going round! Find out about this amazing ocean-loving beach babe here as she chats with us about everything from fashion to fitness to the future of Hanalei.

| Mar 5, 2016

Alice Q

INC loves Alice Q, the Sydney based DJ babe has an amazing energy and happiness that's translated through her music and gigs alike. Having played at some of the biggest clubs worldwide & calling the famous Bondi Beach home; we caught up with her to find more about combining her love of the beach, puppies and music. Check out Alice's mix exclusively for INC.

| Feb 18, 2016

Max May

Max May... an absolute legend in the Australian beauty and fashion industry having worked with the likes of Erin Wasson, Joan Smalls, Abbie Cornish, Rose Byrne, Lara Bingle and Elizabeth Hurley. His name is constantly appearing in Australia's high-end fashion magazines and he is famous with It's Now Cool for giving the girls that sought after golden glow.

| Feb 18, 2016

Ania Milczarczyk

Renowned for her incredible highlighting skills and with a massive social following of over 100K it is clear to see how Ania has mad her way into being one of Australia's most in-demand make up artists. We chat with Ania about how she got into make up and gives us some inside tips for our beauty and make up regime!

Models | Jan 4, 2016

Miquela Vos

WA babe Miquela Vos is fast becoming known as the beach babe with the amazing body and beautiful smile! With an Image of Miquela's svelte body reposted by none other then Elle Macpherson it is no surprise how this stunning INC BABE is making waves.