IT'S NOW COOL

BUYING BIKINI'S FOR A BIGGER BUST

Culture | Oct 17, 2016

Once upon a time this meant forgoing swimwear trends for function but the good news is that the days of limited swimwear options for the big-busted babe are over. More than ever before designers are not only catering to, but celebrating fuller busts which has made finding the right style so much easier. And it gets better - the transformative powers of the right suit for your shape will contour, lift and balance a top-heavy body to make you the envy of the everyone on the beach.

Chances are you have gone to great lengths to find a suit that supports as well as flatters. Yes, the struggle can be real but it doesn't have to be. Below we have put together INC's top five recommendations for babes with boobs.

1.Separates: Firstly, the option to buy separates is a game changer! A different size bikini top to bottom will ensure the right fit all over, no more baggy bottoms. 

2. Tight & Supported: A fitted triangle bralette that features a thick trim and double over-the-shoulder straps for reinforced support. Premium double layered Italian lycra will provide shape retention & contour. 

3.Underwire: For additional support you can’t go past a silhouette that includes underwire. With lift created from a more supportive underbust.. underwire is your friend.

4.Wrap Tops: Another revelation for bigger busts. The wrap around self adjustable design crosses over the front for a self tie finish which allows you to customize your fit. The cross over silhouette is an ultra flattering design and our pick this season.

5. Structure:  Sport luxe style styling is designed with the active girl in mind, function meets fashion with these styles. Fixed fully lined tops with pull over styling re the ultimate top for support, lift and function. 

Support & style are not mutually exclusive - you don't have to settle for frumpy cuts. However the last thing you need is to fall in love with a swimsuit that is lacking in support or uncomfortable. Confidence is key and the secret is shape-affirming style. 

Following these guidelines to all the exciting new options available will make for a more inclusive, enjoyable shopping experience. We've got you covered! 

Use the INC experts - we are on hand to help find your ideal fit. Email  hello@itsnowcool.com or jump on livechat for assistance with fitting. Check out our collection for our bigger busted babes