Made famous by the Brazilians with the most common cheeky style titled the 'Brazilian bum', here in Australia, with all our amazing beaches and beautiful babes we think its time to adopt the trend! Find out about why we are opting for less rather then more in the bum fabric department.
- The best tan lines ever! Minimal coverage = minimal tan lines
- It is known to be the most flattering shape for all butts! Curves.
- Stand out at the beach or the pool, confidence is key!
- Comfortable and functional
- Everyone always loves a cheeky devil!!!
So we think this summer it's time to be confident, be brave, minimise our tan lines and try out the skimpy bums that are oh-so-popular across Europe and America!
VIEW MORE ARTICLES
BEHIND THE SWIM // INC Swim Summer 2018
BEHIND THE SCENES ON OUR INC SWIM SUMMER CAMPAIGN WAS NOTHING SHORT OF AWESOME, AUSSIE, BEACH BABE FUN! WE WORKED WITH THE AMAZING MIQUELA VOS WHO EPITOMISES THE AUSTRALIAN BEACH GIRL. TANNED, TONED AND DOWN FOR ROLLING AROUND IN THE SAND, JUMPING IN AND OUT OF THE WATER, KAYAKING, FISHING, HANDLING CRAYFISH AND DRIVING THE BOAT AROUND OUR IDYLLIC ISLAND LOCATION, ROTTNEST.
TRAVEL GUIDE - OAHU // HAWAII INC STYLE
So we hear @itsnowcool Insta gives our babes major travel FOMO. While you get your ticket sorted, we’ll prep your itinerary. Our new blog series, “Just Go” will give you the low down on the world’s hottest locations. All through the lens of… us.
P.E NATION // PIP & CLAIRE
Pip Edwards & Claire Tregoning are the design duo disrupting the activewear world with their game changing label P.E NATION. These ladies live the lifestyle they preach!!