INC x Citizens Of The Great Barrier Reef

It's Now Cool has partnered with Citizens of the Great Barrier Reef to join forces in building awareness & commitment to a brighter future for the reef though a collab collection. Together we aim to make collective impact on a global scale, so 100% of profits from sales of the INC x CGBR collection will go directly to Citizens of the Great Barrier Reef organisation. Join us! because along with swimwear cuts, the reef was better in the 90’s! let’s bring it back!

IT'S NOW COOL x CITIZENS OF THE GREAT BARRIER REEF

It’s Now Cool has an obsession with 90’s Beach Culture, a time when there was
nothing more iconically Aussie than a vacay visit to the Great Barrier Reef!
That’s why; for our Australiana Collection our team decided to create a capsule
with a mission to take action in protecting and conserving The Great Barrier Reef.
We partnered with the incredibly innovative and inspiringly passionate team at
Citizens Of The Great Barrier Reef to join forces in building awareness &
commitment to a brighter future for the reef.

Together we aim to make collective impact on a global scale, so 100% of profits
from sales of the INC x CGBR Collection will go directly to Citizens Of The Great
Barrier Reef Organisation.
JOIN US! Because along with swimwear cuts, the reef was better in the 90’s!
Let’s bring it back!

A NEW FUTURE

It’s Now Cool has an obsession with 90’s
Beach Culture, a time when there was
nothing more iconically Aussie
than a vacay visit to the Great Barrier Reef!
That’s why; for our Australiana Collection
our team decided to create a capsule
with a mission to take action in protecting
and conserving The Great Barrier Reef.


We partnered with the incredibly innovative
and inspiringly passionate team at
Citizens Of The Great Barrier Reef
to join forces in building awareness &
commitment to a brighter future for the reef.

1% For The Planet

As Bondi Beach locals and a beach centric brand we have a deep commitment to
ocean conservation and the environment we live in. INC is passionate about our
aim to do good in the world and give back to our incredible planet.

As a member of 1% for the Planet we solidify our commitment to this ethos by
donating 1% of all our revenue to nonprofit organisations that are focused on
creating positive change in our environment.

1% For The Planet is a global movement that connects members with approved
nonprofit partners who are creating the best environmental change to make the
biggest impact possible. Our donations are tracked and audited by 1% for the
Planet annually and we are always beyond stoked to pledge our funds knowing
the donation will create real positive change.

Our donation for 2021-2022 went to Citizens Of the Great Barrier Reef.

1% For The Planet

As Bondi Beach locals and a beach centric
brand we have a deep commitment to
ocean conservation and the environment we live in.
INC is passionate about our aim to do
good in the world and give back
to our incredible planet.

As a member of 1% for the Planet
we solidify our commitment to this ethos
by donating 1% of all our revenue to nonprofit
organisations that are focused on
creating positive change in our environment.

1% For The Planet is a global movement
that connects members with approved
nonprofit partners who are creating
change to make the biggest impact possible.
Our donations are tracked and audited by
1% for the Planet annually and we are always
beyond stoked to pledge our funds knowing
the donation will create real positive change.

Our donation for 2021-2022 went to
Citizens Of the Great Barrier Reef.

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