Through our partners at 1% For the Planet, It’s Now Cool has committed 1% of all sales to be donated towards the cleaning of the oceans.
1% for the Planet is an alliance of businesses that understand the necessity of protecting our natural environment.
We all have a responsibility to the planet and we've pledged 1% of our annual sales to a network of grassroots environmental nonprofits caring for our oceans. We’ve chosen groups that will focus on ocean health, a cause that’s close to our hearts. Our Bondi Beach roots mean we grew up going to the beach and want to commit helping fund initiatives to ensure it's health locally & globally. The ocean is too much a part of who we are to ignore the terrible threats it faces worldwide. It's Now Cool purchases will contribute to these causes and we will keep you up to date with our journey to give back.