IT'S NOW COOL

Shoots

E L L A

Take me back to the 90's! Our retro inspired campaign with IMG model, Ella Bales is an ode to the generation of the high cut, low cut 90's swim styles of Summer!

T A N Y A

One hot afternoon in Malibu we caught up with major babe Tanya Mityushina and shot some Fella, INC Swim, Bec & Bridge and more...

O L I V I A

Malibu Baby!!! Sun days, salty air and beautiful beaches! Olivia Brower spent the afternoon with us taking some snaps in your favourite Summer styles!

DANIELLE

We took a trip to the Hamptons to shoot mega babe Danielle Herrington in the New York Summer sun...

BILLABONG X ITS NOW COOL

90s vibes, bronzed skin and high cut swim are what you can expect from our collaboration with Billabong shot in Hawaii with beach babe Maya Stepper!

SISTER ACT!

Down one smoking hot day in Laguna Beach, California we spent a few hours with total beach babes Shannon and Caitlin Barker. Check out the shoot her...

V E N I C E B E A C H

Down on Venice Beach we spent the afternoon with total babe Bryana Holly to take some snaps of the latest range from INC Swim...

P L A Y A D E L R E Y

Shooting pieces from INC Swim, Solid & Striped, Zulu & Zephyr and more we spent a Summers day with beach babe Elizabeth Turner.

MALIBU BABY!

One scorching day in Malibu we caught up with mega babe, Paige Watkins and shot some 90's inspired shots in Solid & Striped, INC Swim, Minimale Animale and more.

THE HOLLYWOOD HILLS

In an amazing home in the Hollywood Hills we hung out with Aussie babe Nat Darcas and took some shots in Zulu & Zephyr, INC Swim, She Made Me and more.

ALL ABOUT THE 80'S

Iconic styles from Hunza G, must have silhouettes from INC Swim and key pieces from Anna Kosturova are all featured in our 80's inspired shoot with Steph Taylor.

P A R A D I S E

Exploring remote island with the incredible Gigi Midgley over a long hot summers day!