Soft Crimp. Sharp Contrast.

Introducing The Tri Duo Top and Duo String Pant in Seuss Crimp, crafted from buttery-soft, baby blue crimped fabric with bold red contrast binds.
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  • The Inc Bucket - Antiguo

    60.00
    60.00
    Front view of the Inc Bucket - Antiguo.

  • The Baby Tee - Antiguo

    70.00
    70.00
    Lifestyle shot of the Baby Tee - Antiguo.

  • The Rouch Skirt - Antiguo

    50.00
    50.00
    Lifestyle shot of the Rouch Skirt - Antiguo.

  • The Bandeau Top - Antiguo

    80.00
    80.00
    Lifestyle shot of the Bandeau Top - Antiguo.

  • The 90s Pant - Antiguo

    70.00
    70.00
    Front view of the 90s Pant - Antiguo.

  • The Triangle Duo Top - Point Break

    80.00
    80.00
    Front view of the Triangle Duo Top - Point Break.

  • The Icon Tie Pant - Point Break

    80.00
    80.00
    Front view of the Icon Tie Pant - Point Break.

  • The Duo String Top - Ulus

    80.00
    80.00
    Front view of the Duo String Top - Ulus.

  • The Duo String Pant - Ulus

    60.00
    60.00
    Front view of the Duo String Pant - Ulus.

  • The Bandeau Top - Ulus

    120.00
    120.00
    Lifestyle shot of the Bandeau Top - Ulus.

  • The Rashguard - Ulus

    100.00
    100.00
    Front view of the Rashguard - Ulus.

  • The Tie Up Shortie - Ulus

    120.00
    120.00
    Lifestyle shot of the Tie Up Shortie - Ulus.

  • The Revo One Piece - Burleigh

    90.00
    90.00
    Lifestyle shot of the Revo One Piece - Burleigh.

  • The Signature Tee - Surf Camp

    60.00
    60.00
    Lifestyle shot of the Signature Tee - Surf Camp.

  • The Board Skirt - Ulus

    70.00
    70.00
    Lifestyle shot of the Board Skirt - Ulus.

  • The Crop Top - El Mar

    60.00
    60.00
    Front view of the Crop Top - El Mar.

  • The 90s Pant - El Mar

    70.00
    70.00
    Front view of the 90s Pant - El Mar.

  • The Pareo - Surf Camp

    100.00
    100.00
    Front view of the Pareo - Surf Camp.

  • The Triangle Duo Top - Seuss Crimp

    70.00
    70.00
    Lifestyle shot of the Triangle Duo Top - Seuss Crimp.

  • The Duo String Pant - Seuss Crimp

    60.00
    60.00
    Lifestyle shot of the Duo String Pant - Seuss Crimp.
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It’s Now Cool women's bikinis & swimwear are the ultimate summer vibe. Feel always on vacay and in the moment poolside or getting sandy at the beach...we've got all the swim you need for an amazing summer! The world’s best beaches are calling and you can answer wearing the best swimwear from It’s Now Cool!


Bikini tops in all the shapes you need, from prints, solids, new textures and trending new fits. Bikini bottoms in only the most flattering fits and our always-a-sexy-option one pieces. Complete the look and finish the vibe in our cover ups, sarongs, playsuits and more. We also have Eco Styles, made with recycled fibres and our ground breaking Contour Collection. Created with luxe compression lycra this multi functioning Swimwear + Activewear + Shapewear collection is designed to liberate YOUR body in sexy, athletic cuts that are both flattering and functional. With sizes ranging from XS to XXL we know you’ll find your new Summer faves at It’s Now Cool.