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Lifestyle shot of model on the shore
Lifestyle shot of model on the shore

FIND YOUR WILD SIDE IN OUR RIOT PRINT

Live in leopard with our riot print and show the world your wild side. It’s heating up round here so get ready to feel iconic while working on that bronze glow!
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Lifestyle shot of model wearing one piece
Shot of the ocean

SHOP ONE PIECES

Join the One Piece posse! Amazing prints, Iconic Cuts, premium Fabrics... From beach to street to bar, the versatile One Piece is a must have for any beach babe.
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JUST LANDED

JUST LANDED

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Lifestyle shot of model wearing a one piece

ALL ABOUT OUR CONTOUR

A category defying, ground-breaking collection that draws on elements of Shapewear, Activewear and Swim design. Body enhancing pieces with engineered solutions created with pure function in mind. A real evolution in swimwear.

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@ITSNOWCOOL


It’s Now Cool women's bikinis & swimwear are the ultimate summer vibe. Feel always on vacay and in the moment poolside or getting sandy at the beach...we've got all the swim you need for an amazing summer! The world’s best beaches are calling and you can answer wearing the best swimwear from It’s Now Cool!

Bikini tops in all the shapes you need, from prints, solids, new textures and trending new fits. Bikini bottoms in only the most flattering fits and our always-a-sexy-option one pieces. Complete the look and finish the vibe in our cover ups, sarongs, playsuits and more. We also have Eco Styles, made with recycled fibres and our ground breaking Contour Collection. Created with luxe compression lycra this multi functioning Swimwear + Activewear + Shapewear collection is designed to liberate YOUR body in sexy, athletic cuts that are both flattering and functional. With sizes ranging from XS to XXL we know you’ll find your new Summer faves at It’s Now Cool.