NEW CONTOUR
NEW CONTOUR

NEW CONTOUR

NEW It's Now Cool x Elle Ferguson
Contour Swimwear Collection is here!

A beautiful new palette, an amazing new texture, new perfectly designed contouring features and all the fit engineering and attention to detail you know and love!

SHOP THE COLLECTION
NEW ESSENTIALS

ELLE IS BACK!

ELLE IS BACK!

It's Now Cool x Elle Ferguson
Contour Swimwear Collection #2 has landed!

All the shapes you love with NEW features you need! Designed with perfecting the wear feeling on YOU in mind!

We chat with Elle about all the new features she loves, styling vibes and her must have pieces.

Created by the incomparable Elle Ferguson along side It's Now Cool Founder Josie Clough. Read more about the magic they created on our INC TALKS blog!