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WITH LOVE FROM AUS.

IT’S THE SWIM WE WEAR. IT’S THE PURE COLOUR, THE BRIGHTEST OF BRIGHT PRINTS, BEAUTIFUL HAND BEADING AND DREAMY TRUE CROCHET….IT’S ESSENTIALS IN NEW FRESH MESH AND BRIGHT SUMMER POP PRINTS THAT ALL COME TOGETHER TO GIVE THE TRUE ESSENCE OF A LIFE LEAD ON SIZZLING AUSTRALIAN SAND.. WELCOME TO SPRING 2023!
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SMOOTH & SCULPT

OUR BEST SELLING CONTOUR COLLECTION IS DESIGNED TO HAVE YOU FEELING SMOOTHED AND SCULPTED ON THE SAND AND BEYOND! OUR PREMIUM COMPRESSION LYCRA AND ENGINEERED FITS STRIKE THE PERFECT BALANCE OF SHAPEWEAR + ACTIVEWEAR + SWIMWEAR.
FIND YOUR FIT!

JUST LANDED

JUST LANDED

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FROM THE HEAT OF THE AUSTRALIAN COAST WE BRING YOU A COLLECTION OF PIECES INSPIRED BY THE LAID BACK LUXE OF BONDI BEACH SUMMERS, THE CHILL BLISS OF A BYRON BAY GETAWAY AND THE SALT CRUSTED COAST OF THE WORLDS BIGGEST ISLAND…EXPLORE OUR LATEST CAMPAIGN FOR SPRING 23 PHOTOGRAPHED IN WESTERN AUSTRALIA & BONDI BEACH BY JOSIE CLOUGH...WELCOME TO 'WITH LOVE FROM AUS'.

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@ITSNOWCOOL


It’s Now Cool women's bikinis & swimwear are the ultimate summer vibe. Feel always on vacay and in the moment poolside or getting sandy at the beach...we've got all the swim you need for an amazing summer! The world’s best beaches are calling and you can answer wearing the best swimwear from It’s Now Cool!

Bikini tops in all the shapes you need, from prints, solids, new textures and trending new fits. Bikini bottoms in only the most flattering fits and our always-a-sexy-option one pieces. Complete the look and finish the vibe in our cover ups, sarongs, playsuits and more. We also have Eco Styles, made with recycled fibres and our ground breaking Contour Collection. Created with luxe compression lycra this multi functioning Swimwear + Activewear + Shapewear collection is designed to liberate YOUR body in sexy, athletic cuts that are both flattering and functional. With sizes ranging from XS to XXL we know you’ll find your new Summer faves at It’s Now Cool.