FREE SHIPPING ON ORDERS OVER $150!

BACK IN STOCK

Our iconic 90's Duo Bikini and Backless Duo One Piece is back!! Discover the restock in our 90's inspired styles, made from luxurious soft fabric with bound contrast edges.
SHOP ESSENTIALS

THE BEACHWEAR EDIT

For the beach, bar & beyond. Wear on the beach or to chill on the streets. A collection of pieces to compliment that amazing summer you're having! The perfect vibe for the perfect fit!
SHOP NOW

JUST LANDED

JUST LANDED

1 8

THE SANCHO SWIM

The Triangle Top provides the ultimate carefree beach look and is perfect for soaking up the sun! It features a triangle bralette with removable cups, skinny string straps and a tie up back to cater for all beach days.

SHOP THE BIKINI
FOLLOW US ON INSTAGRAM

@ITSNOWCOOL


It’s Now Cool women's bikinis & swimwear are the ultimate summer vibe. Feel always on vacay and in the moment poolside or getting sandy at the beach...we've got all the swim you need for an amazing summer! The world’s best beaches are calling and you can answer wearing the best swimwear from It’s Now Cool!

Bikini tops in all the shapes you need, from prints, solids, new textures and trending new fits. Bikini bottoms in only the most flattering fits and our always-a-sexy-option one pieces. Complete the look and finish the vibe in our cover ups, sarongs, playsuits and more. We also have Eco Styles, made with recycled fibres and our ground breaking Contour Collection. Created with luxe compression lycra this multi functioning Swimwear + Activewear + Shapewear collection is designed to liberate YOUR body in sexy, athletic cuts that are both flattering and functional. With sizes ranging from XS to XXL we know you’ll find your new Summer faves at It’s Now Cool.