Campaigns 1 min read

INC TAKES MIAMI X LA

Embark on a sun-kissed journey with It’s Now Cool as we jetted off to the vibrant cities of Miami and Los Angeles, immersing ourselves in the essence of summer.

Our adventure began amidst the heat of Miami, where we left our mark at The Cabana Trade Show during swim week, showcasing our  Resort 24 Collection, "Sun Drenched Summer”.

On the picturesque shores of South Beach Miami, we met up with some amazing local Miami models. The crystal  blue waters and golden sands of Miami's iconic beaches served as the perfect backdrop for shooting. 

Continuing our journey, we ventured westward to Los Angeles. Amidst iconic landmarks and a vibrant atmosphere, we collaborated with some incredible models, capturing the essence of It’s Now Cool in our latest swimwear styles.

Thank you for having us, Miami and Los Angeles! See you next year, xx

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