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THE 90’S DUO CROP - RED & YELLOW CONTRAST
THE 90'S DUO PANT - RED & YELLOW CONTRAST
THE STRING TOP - RED & YELLOW CONTRAST
THE GATHERED TIE UP PANT - RED & YELLOW CONTRAST
THE 90’S DUO CROP - RED & WHITE CONTRAST
THE 90’S DUO PANT - RED & WHITE CONTRAST

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INC Talks

Insightful interviews with the creative minds, inspiring lives and the movers n' shakers we are proud to call part of the It's Now Cool family.
SAM DAMESHECK

SAM DAMESHECK

With a creative & moral compass well and truly set to north, American Photographer Sam Damesheck is - and has been for years now, one to watch.

Sam is dedicated to capturing an essence of truth in everything he creates and does with a rawness in his style that really communicates the vibe of a generation.

We're so lucky to have Sam shoot an incredible Campaign for us and offer such pearls of creative wisdom (which tbh transfer to all aspects of life) in this exclusive interview.

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SHANNON LAWSON

SHANNON LAWSON

Chasing Summer, a whirlwind dream wedding, meat free Monday's, Pilates! Pilates! Pilates! and muscle memory from 18 years of dancing...

We had a chat with the down to earth, hard working Shannon Lawson who takes a no fuss approach to her balanced life. A refreshing conversation with a woman that really finds the awesome in the everyday!

Find out more in our exclusive interview.

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LIV POLLOCK

LIV POLLOCK

Self care, wellness, mindfulness.... cool n' calm under pressure. This West Australian Model gone global knows balance. From keeping chill while walking the most exclusive red carpets to keeping the vibe alive on a down day, Liv Pollock is a woman we feel just does life right.

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Elle Ferguson

Elle Ferguson

Paris has couture, NYC can claim street style and London may have cool but nowhere does beach like Bondi. It’s laid back but luxe, it’s understated yet perfectly considered. Elle is the epitome of this vibe. Read our interview with this Bondi babe now about our latest collaboration. Read more
Jenaya Okpalanze

Jenaya Okpalanze

Sexy, strong and sweet … Jenaya, hello & welcome!! This girl has style, this girl has swagger and INC SWIM are all about it. Encapsulating the vibes & the iconic charisma born into the naughty 90’s, Jenaya has gravitated towards the sublime“cool factor” rocked by none other than the Fresh Prince. And my oh my, she nails it. Read more
CASEY JAMES

CASEY JAMES

Casey has a natural eye for refined style, a body made for the beach & a cool factor that is off the charts. Way Off. A woman who surfs, skates, rocks a fedora & looks perfectly at home when placed under a palm tree is a woman we naturally gravitate towards. Who doesn’t? Read more
Anna Miller

Anna Miller

“Embrace the now” … the wonderfully wise words from the divine Anna Miller @akmillerofficial. And she couldn’t be more right? 2020 has been one of the most bizarre years yet for a colourful list of reasons. As we approach the festive season however, it’s time to shred the angst & celebrate as if it’s our last chance. Why? Because life is too short & too precious to waste. Hanging out with spirited folk like Anna needs to be the goal. They simply make life all the better. Read more
Heidi Schmatloch

Heidi Schmatloch

Bright & sparky and packed full of that Can Do attitude we all love & thrive to exhibit ourselves, Heidi Schmatloch is a ray of beautiful, balmy sunshine. Heidi’s classic beauty & her sophisticated yet refined style is going to see this girl fly through the modelling world, turning heads & dropping jaws. She is poised, honest, humble & might we add, as cute as a button. Read more
Joanna Halpin

Joanna Halpin

A beauty beyond her years, Joanna Halpin is blessed with a divine softness & a roaring passion for creativity, light & life. Those pillowy lips, her graceful presence & that ridiculously insane body … this woman is going places & we are right behind her. Read more
Cassie Amato

Cassie Amato

Spicy, soulful, sincerely sexy! Cassie Amato is like a fine tequila… smooth, spicy with a pinch of zesty brilliance. It’s simple … It’s Now Cool is all about Cassie’s epic vibe! Read more
Natalie Roser

Natalie Roser

If there was ever a face needed to represent the phrase “beauty & brains”, Natalie Roser would be hailed the queen. Read more
Rae Rodriguez

Rae Rodriguez

Just as divine as her fabulous name, Rae Rodriguez, is one of those beauties who is defined by her own striking individuality. Her charmed ways, her worldly intelligence, that smokin’ body & her powerfully strong-willed mind make for a presence that is could so easily stop traffic.
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"People are going to say what they’re going to say - but it’s up to us what side of history we want to be on."

Rae Rodriguez