INC Talks



Born and raised in Birmingham, Alabama, Baskin Champion McFarland has journeyed from humble beginnings to leave an indelible mark on the modelling and fashion industry. Beyond her outer beauty, her kind and down-to-earth nature adds that extra layer to her undeniable charm and success. In our interview we discuss her journey to become a prominent figure in the global fashion scene and now business owner of the incredible Basky by Baskin. And, of course, we couldn’t resist discussing the dreamy details of her magical wedding. Read the interview to discover Baskin's daily focus on wellness and self-care, along with her skincare and fitness routines and travel highlights.

Baskin! You looked incredible in every look today, we had so much fun exploring your home town, LA! Have you always lived in Los Angeles?

I have not always lived in LA. I was born and raised in Birmingham, Alabama. I moved to LA when I was 19! Alabama is still one of my favorite places in the world. I go every chance I get!!

Your modelling portfolio is impressive, we would love to know more about your journey modelling, how did you get started in the industry?

I was casting for brands in Birmingham Fashion Week, which was in my hometown! Cammy Miller from Show Me Your Mumu was there and had me and my sister walk in her show for BFW. At the end of the show she invited us out to LA for our first time ever to model for Mumu!! That was the beginning of my career! I owe it all to Cammy & my parents!

We had a peek at your Basky By Baskin boutique - we love it!! What first sparked your entrepreneurial spirit? Have you always wanted to own a brand in the fashion industry?

I love fashion and have always wanted to have a company of my own. I model for so many beautiful companies and it has always been a dream to model for my own company! I decided to take a leap of faith and launch Basky by Baskin and it has been incredible!

Beyond your outer beauty, your calm and kind personality shines through. Do you focus on wellness and self-care? How do you incorporate both into your week?

I focus both on wellness and self-care. I try to workout at least two times a week. I try to get outside to get fresh air every day! Each morning my husband and I spend 15 minutes meditating and praying together before we start the day! And then of course, sometimes I just let myself have a tv day when I feel I need it! It’s all about balance!

Your social media showcases amazing destinations you have travelled! Do you have a favourite vacation location we need to add to our bucket list?

I love traveling! Well as you know Australia is the best! It is probably my favorite place I’ve ever been! But I did recently get to go to Paris with my sisters and my mom and that was such an incredible trip and location! I will be back to both for sure!

Congratulations on getting married earlier this year!! The day looked perfect. Tell us about the details… the dress, location, everything that made it so special!

My wedding was such a dream. It was such a magical day! I got to marry the man of my dreams!!! It was so special getting to have all my family and friends there to celebrate with us. We got married in Palos Verdes. My wedding dress was an Ines De Santo dress, and my second look was made by my friend Macye, at Cinq!!

With so many beauty hacks on social media, it’s hard to keep up! Do you have beauty secrets or holy grail beauty products you can’t live without?

My whole skincare routine is from Barefaced! I actually just discovered the brand not that long ago. I was hired to model for them and ended up trying the products and loving them so much! It is all I use now & I can’t live without!!!

Between your impressive modelling career, and busy social life attending events, do you have any time for downtime? What does your ideal weekend off look like?

I love having a busy schedule! I always prioritize my downtime though! I try to have at least one day a week where I am prioritizing rest! My ideal weekend is a Friday night in with my husband, cooking dinner and watching a movie! Spending Saturday with friends, hiking, eating, going to the movies, double dates! Sunday going to church & then walking the farmers market, getting lunch with friends! & then climbing back into bed and napping while watching my fav tv show!

Please, spill the tea on your fitness routine!? What is your favourite kind of movement?

I like to switch up my movement! I try to do pilates one day a week and personal training/ cardio & weights one day a week! My body likes a good switch up!

Today we shot styles from our Summer 23 and Resort 24 Collections, do you have a most-loved INC style?

Yes!! I am a huge INC fan! Picking one style is never easy! But The Crochets Tri Top & The Crochet Tie Pant in Sea Me bikini is what i’ve been living in!!


Last song you played on Spotify?
Tennessee Fan by Morgan Wallen

Last place you swam?
My lake house in Alabama

Last amazing meal you ate?
My husband and I went on a double date with my sister & her boyfriend! We ate Amici, it’s an Incredible Italian restraunt! It was a 10/10

Last shopping splurge?
From Daily Drills!!!

Last workout?
Personal training!

Last time you felt or saw love?
I always feel loved! My husband and family make me always feel loved!

Current obsession? 
My husband and home decor