Campaigns 1 min read

BILLABONG X IT'S NOW COOL

Coastal temperatures are set to soar this season as two cult labels collide ~ Billabong × It's Now Cool.

Australian icon Billabong gets flirty with hot young thing It's Now Cool. Pumping with colour, the OG surf supply brand brings its salty street cred to the killer prints and lethal fits that first made It's Now Cool insta-famous.

Designed for the girls who go hard and care less, the collection is a riot of strong n' sexy cuts, ripe shades, bold prints and summertime textures. A refreshing splice of 90s nostalgia and all new feeling, this collaboration riffs off the golden hour of surf rat culture when every day was a party wave.

Billabong x It's Now Cool Blog Image 1
Billabong x It's Now Cool Blog Image 12
Billabong x It's Now Cool Blog Image 3
Billabong x It's Now Cool Blog Image 5
Billabong x It's Now Cool Blog Image 6
Billabong x It's Now Cool Blog Image 7
Billabong x It's Now Cool Blog Image 8
Billabong x It's Now Cool Blog Image 9
Billabong x It's Now Cool Blog Image 10
  • INC TALKS NATALIE ROSER

    INC Talks

    1 minute read

    INC TALKS NATALIE ROSER

    It's been a hot minute since we last sat down with Nat Roser in 2020! Read the latest interview with our Bondi beauty to discover where she is today, within...

    Read more
  • INC TALKS OLIVIA RODRIGUEZ

    INC Talks

    1 minute read

    INC TALKS OLIVIA RODRIGUEZ

    We were lucky enough to shoot with American model-on-the-rise Olivia Rodriguez for a second year in a row. Read our quick and candid interview where we discuss all things fitness,...

    Read more
  • Baskin Champion inc talks blog

    INC Talks

    1 minute read

    INC TALKS BASKIN CHAMPION

    Born and raised in Birmingham, Alabama, Baskin Champion McFarland has journeyed from humble beginnings to leave an indelible mark on the modelling and fashion industry. Beyond her outer beauty, her kind...

    Read more
1 of 3