Tops

Basic Bralette
Basic Crop
The Triangle
Push Up Bralette
90's Crop
The String
Knot Bandeau
Contour Bikini
Contour Crop
Contour High Neck
Cross Over
90's Frame Crop
Basic Bandeau
Frame Bralette
Underwire

Tops

Basic Bralette
Basic Crop
The Triangle
Push Up Bralette
90's Crop
The String
Knot Bandeau
Contour Bikini
Contour Crop
Contour High Neck
Cross Over
90's Frame Crop
Basic Bandeau
Frame Bralette
Underwire

Bottoms

90's Pant
Gather Tie Up
String Pant
Tie Side Pant
Skimpy Pant
Signature Pant
Contour Bikini
Contour High Waist
Contour Boy Short
Frame Skimpy Pant
Frame High Cut Pant
Frame High Rise Pant
G-String Pant

Bottoms

90's Pant
Gather Tie Up
String Pant
Tie Side Pant
Skimpy Pant
Signature Pant
Contour Bikini
Contour High Waist
Contour Boy Short
Frame Skimpy Pant
Frame High Cut Pant
Frame High Rise Pant
G-String Pant

Shape Guide

One Pieces

High Cut One Piece
90's One Piece
Crossover One Piece
Outline Contour One Piece
Contour Bodysuit
Contour One Piece
Backless One Piece

One Pieces

High Cut One Piece
90's One Piece
Crossover One Piece
Outline Contour One Piece
Contour Bodysuit
Contour One Piece
Backless One Piece

<Size Guide

Find your fit! All the info you need to find your perfect bikini or one piece. We want you to feel totally amazing in It's Now Cool swimwear. Bigger bust, smaller bust, wide hips or specific fit needs? We help you perfect your purchase with our Size Guide, Fit Guide and FAQ's. Own the beach girl!

Quick Tips: 

Smaller Frame Larger Bust? We recommend going up a size. A larger bust will fill the extra waist room and one size up will accomodate the bust in the cup area.

Wondering which size would be best for a longer body in a One Piece? Check out our Body Length Measurements.

View the FAQ's | View the FIT GUIDE

BIKINI TOPS CUP SIZE AUS USA UK EU
XS AA-A 6 2 6 34
S A-B 8 4 8 36
M B-C 10 6 10 38
L C-D 12 8 12 40
XL C-DD+ 14 10 14 42
XXL DD+ 16 12 16 44

 

BUST GUIDE 32 BAND 34 BAND   36 BAND 38 BAND 
 AA CUP XS
A CUP XS XS S M
B CUP S S M M/L
C CUP S/M M L L
D CUP M L L/XL XL
DD CUP M/L L/XL XL

  

BIKINI BOTTOMS AUS USA UK EU
XS 6 2 6 34
S 8 4 8 36
M 10 6 10 40
L 12 8 12 42
XL 14 10 14 44
XXL 16 12 16 46

 

BEACHWEAR AUS USA UK EUR
XS 6 2 6 34
S 8 4 8 36
M 10 6 10 38
L 12 8 12 40
XL 14 10 14 42

 

SIZE CUP  BUST  UNDER BUST WAIST HIP BODY LENGTH
XS

AA-A

81cm/31.7"
68cm / 26.7" 63cm / 24.8" 88cm / 34.6" 65-68cm / 25.4"- 26.6"
S A-B
85cm / 33.3"
72cm / 28.3" 67cm / 26.3" 92cm / 36.2" 67-70cm / 26.3"- 27.4"
M B-C
89cm / 35"
76cm / 29.9" 71cm / 27.9" 96cm / 37.7"

69-72cm / 27.1" - 28.4"

L D
93cm / 36.5"
80cm / 31.4" 75cm / 29.5" 100cm / 39.3" 71-74cm / 27.7" - 29.1"
XL DD+
97cm / 38.1"
84cm / 33" 79cm / 31.1" 104cm / 40.9" 73-76cm / 28.6" - 29.7"
XXL  DD+
101cm / 39.6"
88cm / 34.5"
82cm / 32.2"
108cm / 42.4"
75-78cm/29.4" - 30.5"  

 

View the FAQ's | View the FIT GUIDE

Tops

Basic Bralette
Basic Crop
The Triangle
Push Up Bralette
90's Crop
The String
Knot Bandeau
Contour Bikini
Contour Crop
Contour High Neck
Cross Over
90's Frame Crop
Basic Bandeau
Frame Bralette
Underwire

Tops

Basic Bralette
Basic Crop
The Triangle
Push Up Bralette
90's Crop
The String
Knot Bandeau
Contour Bikini
Contour Crop
Contour High Neck
Cross Over
90's Frame Crop
Basic Bandeau
Frame Bralette
Underwire

Bottoms

90's Pant
Gather Tie Up
String Pant
Tie Side Pant
Skimpy Pant
Signature Pant
Contour Bikini
Contour High Waist
Contour Boy Short
Frame Skimpy Pant
Frame High Cut Pant
Frame High Rise Pant
G-String Pant

Bottoms

90's Pant
Gather Tie Up
String Pant
Tie Side Pant
Skimpy Pant
Signature Pant
Contour Bikini
Contour High Waist
Contour Boy Short
Frame Skimpy Pant
Frame High Cut Pant
Frame High Rise Pant
G-String Pant

Shape Guide

One Pieces

High Cut One Piece
90's One Piece
Crossover One Piece
Outline Contour One Piece
Contour Bodysuit
Contour One Piece
Backless One Piece

One Pieces

High Cut One Piece
90's One Piece
Crossover One Piece
Outline Contour One Piece
Contour Bodysuit
Contour One Piece
Backless One Piece

<Size Guide

Find your fit! All the info you need to find your perfect bikini or one piece. We want you to feel totally amazing in It's Now Cool swimwear. Bigger bust, smaller bust, wide hips or specific fit needs? We help you perfect your purchase with our Size Guide, Fit Guide and FAQ's. Own the beach girl!

Quick Tips: 

Smaller Frame Larger Bust? We recommend going up a size. A larger bust will fill the extra waist room and one size up will accomodate the bust in the cup area.

Wondering which size would be best for a longer body in a One Piece? Check out our Body Length Measurements.

View the FAQ's | View the FIT GUIDE

BIKINI TOPS CUP SIZE AUS USA UK EU
XS AA-A 6 2 6 34
S A-B 8 4 8 36
M B-C 10 6 10 38
L C-D 12 8 12 40
XL C-DD+ 14 10 14 42
XXL DD+ 16 12 16 44

 

BUST GUIDE 32 BAND 34 BAND   36 BAND 38 BAND 
 AA CUP XS
A CUP XS XS S M
B CUP S S M M/L
C CUP S/M M L L
D CUP M L L/XL XL
DD CUP M/L L/XL XL

  

BIKINI BOTTOMS AUS USA UK EU
XS 6 2 6 34
S 8 4 8 36
M 10 6 10 40
L 12 8 12 42
XL 14 10 14 44
XXL 16 12 16 46

 

BEACHWEAR AUS USA UK EUR
XS 6 2 6 34
S 8 4 8 36
M 10 6 10 38
L 12 8 12 40
XL 14 10 14 42

 

SIZE CUP  BUST  UNDER BUST WAIST HIP BODY LENGTH
XS

AA-A

81cm/31.7"
68cm / 26.7" 63cm / 24.8" 88cm / 34.6" 65-68cm / 25.4"- 26.6"
S A-B
85cm / 33.3"
72cm / 28.3" 67cm / 26.3" 92cm / 36.2" 67-70cm / 26.3"- 27.4"
M B-C
89cm / 35"
76cm / 29.9" 71cm / 27.9" 96cm / 37.7"

69-72cm / 27.1" - 28.4"

L D
93cm / 36.5"
80cm / 31.4" 75cm / 29.5" 100cm / 39.3" 71-74cm / 27.7" - 29.1"
XL DD+
97cm / 38.1"
84cm / 33" 79cm / 31.1" 104cm / 40.9" 73-76cm / 28.6" - 29.7"
XXL  DD+
101cm / 39.6"
88cm / 34.5"
82cm / 32.2"
108cm / 42.4"
75-78cm/29.4" - 30.5"  

 

View the FAQ's | View the FIT GUIDE