Tops

Adjustable string style straps & clasp back. Removable triangle cups, free from restrictive under-wiring. Super flattering seamless edges.


Minimal coverage crop with supportive uplifting underband. Adjustable string style straps, fuss-free pull over no clasp back.


Classic string-style bikini minimal coverage with super flattering seamless construction.


Moulded push-up, padded cups, underwire, adjustable straps, clip back, side boning. Enhanced bust, maximum comfort.


Scoop neck, low back design. Engineered supportive flattering fit, uplifting underband, pull on design with thicker straps.


Adjustable string style shoulder straps, tie back, minimal coverage, super flattering removable padding in the cup.


The Knot Front bandeau provides the perfect sun-soaking look. Featuring thin removable straps that can be adjusted to provide support for all your beach adventures The bandeau top has side boning, internal taping to prevent it from slipping and a clip back.


Soft adjustable straps and clasp back. The soft satin finish straps create a seamless non dig-in fit. The supportive underbust band creates support and lift. Free from restrictive underwiring. Compression Lycra.


Engineered to provide a supportive and flattering fit with uplifting underband and pull on design featuring thicker straps. Fully lined with a square scoop neck silhouette and compression lycra finished with satin non roll edges which don't cut in.


A high neckline and racer back design with low cut armhole. Compression lycra and a softs supportive underbust band and non-roll satin edges which won’t cut in.


Our new go-to! This lethal fit is a super flattering and supportive cross over Halter Top. Designed to provide a classic look with key hole and low cut pull on back.


Soft ribbed fabric, scoop neckline & low back. Supportive flattering fit with uplifting underband and fuss-free pull on back.


Minimal straight-cut shape to flatter & support. Removable straps, back clasp, side boning & internal gel taping.


Adjustable supportive straps and clasp back with removable triangle cups, free from restrictive underwiring. Soft rib fabric with bound edge detailling.


Supportive, ultra flattering through bust. Removable moulded cups, adjustable shoulder straps, boning in side seams, clip back.

Bottoms

90’s high rise hip dipped v shaped front and back cheeky bottom coverage.


This string-style pant offers cheeky to medium coverage with thin adjustable ties at the hips. Gather in or flatten out at the waist to provide mid coverage to Brazilian depending on your mood!


Mid rise cut string style cut away sides flattering cheeky coverage.


Classic string style bikini pant cheeky to medium coverage adjustable ties at hips low rise cut.


Flattering minimal coverage soft elasticated waistband low rise cut.


Comfy moderate coverage low rise fit flattering seamless edges.


A soft edge rolled supportive waistband and flattering high cut leg. The compression waistband ensures a comfortable fit while creating the illusion of a slimmer waist and sculpting the body. Compression Lycra with NonRoll satin edges which won't cut in with moderate coverage.


Hhigh rise shapewear inspired pant is an ultra flattering engineered fit. A high cut leg and soft supportive wide waistband ensures a comfortable fit on any shape. Compression Lycra with NonRoll satin edges stays put with no ride-ups invited.


Featuring a high rise 'bike short' inspired design. Ultra flattering the short is engineered with a soft supportive wider waistband. Compression Lycra with NonRoll satin edges which won't cut in.


Low rise cut soft elasticated waistband flattering cheeky coverage.


90’s high rise with bound edges dipped v shaped front and back cheeky bottom coverage.


90’s high rise soft elasticated waistband cheeky bottom coverage.


Minimal coverage perfect for tanning soft elasticated waistband low rise fit.

Shape Guide
Medium Bum Coverage

Mid Cheeky Coverage

Slim & flattering Brazilian coverage

Classic string bikini mid cheeky coverage

Barely there coverage

90’s high cut leg cheeky bum coverage

Higher cut leg Brazilian coverage string sides

High cut leg and waist cheeky bum coverage

One Pieces

Low back one piece string style adjustable straps. Seamless edges. Minimal cheeky coverage.


A high cut is leg designed to elongate legs. Featuring thin removable moulded bust cups. The 90's One Piece can be worn as a one piece swimsuit or bodysuit.


Can be worn crossed over for a sleek or as a plunge for a statement. With ultra-flattering seamless edges, a low back neckline and mid - cheeky coverage. This style has a higher cut through the leg designed to flatter and elongate your legs.


Soft adjustable straps & square neckline you can wear high or low with contouring contrast seams through the body. Internal bust support with removable soft cups. Compression lycra and non-roll satin edges stays put with no ride-ups invited.


This ultra-flattering one-piece features a high neckline and racer back with low cut armhole. Compression lycra and non-roll edges stay put with no ride-ups invited.


"The POWER SUIT" of swimwear! Featuring soft adjustable straps that won't dig in with a square neckline you can wear high or low with a sexy scoop back. Internal bust support with removable soft cups. Compression lycra and non-roll satin edges stays put with no ride-ups invited.


Low scoop back, designed with a built-in-bra shelf for extra support and a mid-high cut leg.
Double lined in luxurious buttery-soft fabric with seamless edges ensure a smooth fit.

<Size Guide
Find your fit! All the info you need to find your perfect bikini or one piece. We want you to feel totally amazing in It's Now Cool swimwear. Bigger bust, smaller bust, wide hips or specific fit needs? We help you perfect your purchase with our Size Guide, Fit Guide and FAQ's. Own the beach girl!
Quick Tips:
Smaller Frame Larger Bust? We recommend going up a size. A larger bust will fill the extra waist room and one size up will accomodate the bust in the cup area.
Wondering which size would be best for a longer body in a One Piece? Check out our Body Length Measurements.
View the FAQ's | View the FIT GUIDE
BIKINI TOPS | CUP SIZE | AUS | USA | UK | EU |
---|---|---|---|---|---|
XS | AA-A | 6 | 2 | 6 | 34 |
S | A-B | 8 | 4 | 8 | 36 |
M | B-C | 10 | 6 | 10 | 38 |
L | C-D | 12 | 8 | 12 | 40 |
XL | C-DD+ | 14 | 10 | 14 | 42 |
XXL | DD+ | 16 | 12 | 16 | 44 |
BUST GUIDE | 32 BAND | 34 BAND | 36 BAND | 38 BAND |
AA CUP | XS | |||
A CUP | XS | XS | S | M |
B CUP | S | S | M | M/L |
C CUP | S/M | M | L | L |
D CUP | M | L | L/XL | XL |
DD CUP | M/L | L/XL | XL |
BIKINI BOTTOMS | AUS | USA | UK | EU |
---|---|---|---|---|
XS | 6 | 2 | 6 | 34 |
S | 8 | 4 | 8 | 36 |
M | 10 | 6 | 10 | 40 |
L | 12 | 8 | 12 | 42 |
XL | 14 | 10 | 14 | 44 |
XXL | 16 | 12 | 16 | 46 |
BEACHWEAR | AUS | USA | UK | EUR |
---|---|---|---|---|
XS | 6 | 2 | 6 | 34 |
S | 8 | 4 | 8 | 36 |
M | 10 | 6 | 10 | 38 |
L | 12 | 8 | 12 | 40 |
XL | 14 | 10 | 14 | 42 |
SIZE | CUP | BUST | UNDER BUST | WAIST | HIP | BODY LENGTH |
---|---|---|---|---|---|---|
XS |
AA-A |
81cm/31.7" | 68cm / 26.7" | 63cm / 24.8" | 88cm / 34.6" | 65-68cm / 25.4"- 26.6" |
S | A-B | 85cm / 33.3" | 72cm / 28.3" | 67cm / 26.3" | 92cm / 36.2" | 67-70cm / 26.3"- 27.4" |
M | B-C | 89cm / 35" | 76cm / 29.9" | 71cm / 27.9" | 96cm / 37.7" |
69-72cm / 27.1" - 28.4" |
L | D | 93cm / 36.5" | 80cm / 31.4" | 75cm / 29.5" | 100cm / 39.3" | 71-74cm / 27.7" - 29.1" |
XL | DD+ | 97cm / 38.1" | 84cm / 33" | 79cm / 31.1" | 104cm / 40.9" | 73-76cm / 28.6" - 29.7" |
XXL | DD+ | 101cm / 39.6" | 88cm / 34.5" | 82cm / 32.2" | 108cm / 42.4" | 75-78cm/29.4" - 30.5" |
Tops

Adjustable string style straps & clasp back. Removable triangle cups, free from restrictive under-wiring. Super flattering seamless edges.


Minimal coverage crop with supportive uplifting underband. Adjustable string style straps, fuss-free pull over no clasp back.


Classic string-style bikini minimal coverage with super flattering seamless construction.


Moulded push-up, padded cups, underwire, adjustable straps, clip back, side boning. Enhanced bust, maximum comfort.


Scoop neck, low back design. Engineered supportive flattering fit, uplifting underband, pull on design with thicker straps.


Adjustable string style shoulder straps, tie back, minimal coverage, super flattering removable padding in the cup.


The Knot Front bandeau provides the perfect sun-soaking look. Featuring thin removable straps that can be adjusted to provide support for all your beach adventures The bandeau top has side boning, internal taping to prevent it from slipping and a clip back.


Soft adjustable straps and clasp back. The soft satin finish straps create a seamless non dig-in fit. The supportive underbust band creates support and lift. Free from restrictive underwiring. Compression Lycra.


Engineered to provide a supportive and flattering fit with uplifting underband and pull on design featuring thicker straps. Fully lined with a square scoop neck silhouette and compression lycra finished with satin non roll edges which don't cut in.


A high neckline and racer back design with low cut armhole. Compression lycra and a softs supportive underbust band and non-roll satin edges which won’t cut in.


Our new go-to! This lethal fit is a super flattering and supportive cross over Halter Top. Designed to provide a classic look with key hole and low cut pull on back.


Soft ribbed fabric, scoop neckline & low back. Supportive flattering fit with uplifting underband and fuss-free pull on back.


Minimal straight-cut shape to flatter & support. Removable straps, back clasp, side boning & internal gel taping.


Adjustable supportive straps and clasp back with removable triangle cups, free from restrictive underwiring. Soft rib fabric with bound edge detailling.


Supportive, ultra flattering through bust. Removable moulded cups, adjustable shoulder straps, boning in side seams, clip back.

Bottoms

90’s high rise hip dipped v shaped front and back cheeky bottom coverage.


This string-style pant offers cheeky to medium coverage with thin adjustable ties at the hips. Gather in or flatten out at the waist to provide mid coverage to Brazilian depending on your mood!


Mid rise cut string style cut away sides flattering cheeky coverage.


Classic string style bikini pant cheeky to medium coverage adjustable ties at hips low rise cut.


Flattering minimal coverage soft elasticated waistband low rise cut.


Comfy moderate coverage low rise fit flattering seamless edges.


A soft edge rolled supportive waistband and flattering high cut leg. The compression waistband ensures a comfortable fit while creating the illusion of a slimmer waist and sculpting the body. Compression Lycra with NonRoll satin edges which won't cut in with moderate coverage.


Hhigh rise shapewear inspired pant is an ultra flattering engineered fit. A high cut leg and soft supportive wide waistband ensures a comfortable fit on any shape. Compression Lycra with NonRoll satin edges stays put with no ride-ups invited.


Featuring a high rise 'bike short' inspired design. Ultra flattering the short is engineered with a soft supportive wider waistband. Compression Lycra with NonRoll satin edges which won't cut in.


Low rise cut soft elasticated waistband flattering cheeky coverage.


90’s high rise with bound edges dipped v shaped front and back cheeky bottom coverage.


90’s high rise soft elasticated waistband cheeky bottom coverage.


Minimal coverage perfect for tanning soft elasticated waistband low rise fit.

Shape Guide
Medium Bum Coverage

Mid Cheeky Coverage

Slim & flattering Brazilian coverage

Classic string bikini mid cheeky coverage

Barely there coverage

90’s high cut leg cheeky bum coverage

Higher cut leg Brazilian coverage string sides

High cut leg and waist cheeky bum coverage

One Pieces

Low back one piece string style adjustable straps. Seamless edges. Minimal cheeky coverage.


A high cut is leg designed to elongate legs. Featuring thin removable moulded bust cups. The 90's One Piece can be worn as a one piece swimsuit or bodysuit.


Can be worn crossed over for a sleek or as a plunge for a statement. With ultra-flattering seamless edges, a low back neckline and mid - cheeky coverage. This style has a higher cut through the leg designed to flatter and elongate your legs.


Soft adjustable straps & square neckline you can wear high or low with contouring contrast seams through the body. Internal bust support with removable soft cups. Compression lycra and non-roll satin edges stays put with no ride-ups invited.


This ultra-flattering one-piece features a high neckline and racer back with low cut armhole. Compression lycra and non-roll edges stay put with no ride-ups invited.


"The POWER SUIT" of swimwear! Featuring soft adjustable straps that won't dig in with a square neckline you can wear high or low with a sexy scoop back. Internal bust support with removable soft cups. Compression lycra and non-roll satin edges stays put with no ride-ups invited.


Low scoop back, designed with a built-in-bra shelf for extra support and a mid-high cut leg.
Double lined in luxurious buttery-soft fabric with seamless edges ensure a smooth fit.

<Size Guide
Find your fit! All the info you need to find your perfect bikini or one piece. We want you to feel totally amazing in It's Now Cool swimwear. Bigger bust, smaller bust, wide hips or specific fit needs? We help you perfect your purchase with our Size Guide, Fit Guide and FAQ's. Own the beach girl!
Quick Tips:
Smaller Frame Larger Bust? We recommend going up a size. A larger bust will fill the extra waist room and one size up will accomodate the bust in the cup area.
Wondering which size would be best for a longer body in a One Piece? Check out our Body Length Measurements.
View the FAQ's | View the FIT GUIDE
BIKINI TOPS | CUP SIZE | AUS | USA | UK | EU |
---|---|---|---|---|---|
XS | AA-A | 6 | 2 | 6 | 34 |
S | A-B | 8 | 4 | 8 | 36 |
M | B-C | 10 | 6 | 10 | 38 |
L | C-D | 12 | 8 | 12 | 40 |
XL | C-DD+ | 14 | 10 | 14 | 42 |
XXL | DD+ | 16 | 12 | 16 | 44 |
BUST GUIDE | 32 BAND | 34 BAND | 36 BAND | 38 BAND |
AA CUP | XS | |||
A CUP | XS | XS | S | M |
B CUP | S | S | M | M/L |
C CUP | S/M | M | L | L |
D CUP | M | L | L/XL | XL |
DD CUP | M/L | L/XL | XL |
BIKINI BOTTOMS | AUS | USA | UK | EU |
---|---|---|---|---|
XS | 6 | 2 | 6 | 34 |
S | 8 | 4 | 8 | 36 |
M | 10 | 6 | 10 | 40 |
L | 12 | 8 | 12 | 42 |
XL | 14 | 10 | 14 | 44 |
XXL | 16 | 12 | 16 | 46 |
BEACHWEAR | AUS | USA | UK | EUR |
---|---|---|---|---|
XS | 6 | 2 | 6 | 34 |
S | 8 | 4 | 8 | 36 |
M | 10 | 6 | 10 | 38 |
L | 12 | 8 | 12 | 40 |
XL | 14 | 10 | 14 | 42 |
SIZE | CUP | BUST | UNDER BUST | WAIST | HIP | BODY LENGTH |
---|---|---|---|---|---|---|
XS |
AA-A |
81cm/31.7" | 68cm / 26.7" | 63cm / 24.8" | 88cm / 34.6" | 65-68cm / 25.4"- 26.6" |
S | A-B | 85cm / 33.3" | 72cm / 28.3" | 67cm / 26.3" | 92cm / 36.2" | 67-70cm / 26.3"- 27.4" |
M | B-C | 89cm / 35" | 76cm / 29.9" | 71cm / 27.9" | 96cm / 37.7" |
69-72cm / 27.1" - 28.4" |
L | D | 93cm / 36.5" | 80cm / 31.4" | 75cm / 29.5" | 100cm / 39.3" | 71-74cm / 27.7" - 29.1" |
XL | DD+ | 97cm / 38.1" | 84cm / 33" | 79cm / 31.1" | 104cm / 40.9" | 73-76cm / 28.6" - 29.7" |
XXL | DD+ | 101cm / 39.6" | 88cm / 34.5" | 82cm / 32.2" | 108cm / 42.4" | 75-78cm/29.4" - 30.5" |