Tops
Adjustable string style straps & clasp back. Removable triangle cups, free from restrictive under-wiring. Super flattering seamless edges.
Minimal straight-cut shape to flatter & support. Removable straps, back clasp, side boning & internal gel taping.
Minimal coverage crop with supportive uplifting underband. Adjustable string style straps, fuss-free pull over no clasp back.
Classic string-style bikini minimal coverage with super flattering seamless construction.
Moulded push-up, padded cups, underwire, adjustable straps, clip back, side boning. Enhanced bust, maximum comfort.
Scoop neck, low back design. Engineered supportive flattering fit, uplifting underband, pull on design with thicker straps.
Adjustable string style shoulder straps, tie back, minimal coverage, super flattering removable padding in the cup.
Supportive, ultra flattering through bust. Removable moulded cups, adjustable shoulder straps, boning in side seams, clip back.
Adjustable string style shoulder straps double lined triangle cupsclip back. Flattering seamless edges.
Scoop neck, low back design. Engineered supportive flattering fit with uplifting underband. Feminine & sporty all in one.
Adjustable supportive straps and clasp back with removable triangle cups, free from restrictive underwiring. Soft rib fabric with bound edge detailling.
Soft ribbed fabric, scoop neckline & low back. Supportive flattering fit with uplifting underband and fuss-free pull on back.
Adjustable string style straps & clasp back. Removable triangle cups, free from restrictive under-wiring. Super flattering seamless edges.
Minimal straight-cut shape to flatter & support. Removable straps, back clasp, side boning & internal gel taping.
Minimal coverage crop with supportive uplifting underband. Adjustable string style straps, fuss-free pull over no clasp back.
Classic string-style bikini minimal coverage with super flattering seamless construction.
Moulded push-up, padded cups, underwire, adjustable straps, clip back, side boning. Enhanced bust, maximum comfort.
Scoop neck, low back design. Engineered supportive flattering fit, uplifting underband, pull on design with thicker straps.
Adjustable string style shoulder straps, tie back, minimal coverage, super flattering removable padding in the cup.
Supportive, ultra flattering through bust. Removable moulded cups, adjustable shoulder straps, boning in side seams, clip back.
Adjustable string style shoulder straps double lined triangle cupsclip back. Flattering seamless edges.
Scoop neck, low back design. Engineered supportive flattering fit with uplifting underband. Feminine & sporty all in one.
Adjustable supportive straps and clasp back with removable triangle cups, free from restrictive underwiring. Soft rib fabric with bound edge detailling.
Soft ribbed fabric, scoop neckline & low back. Supportive flattering fit with uplifting underband and fuss-free pull on back.
Bottoms
Flattering minimal coverage soft elasticated waistband low rise cut.
Minimal coverage perfect for tanning soft elasticated waistband low rise fit.
Comfy moderate coverage low rise fit flattering seamless edges.
Classic string style bikini pant cheeky to medium coverage adjustable ties at hips low rise cut.
Cheeky coverage low rise fit. Centre back seam flattering seamless edges.
90’s high rise hip dipped v shaped front and back cheeky bottom coverage.
Low rise cut thin bound edges. Cut away sides cheeky bottom coverage.
90’s high rise with thin bound edges dipped v shaped front and back cheeky bottom coverage.
Low rise cut soft elasticated waistband flattering cheeky coverage.
90’s high rise with bound edges dipped v shaped front and back cheeky bottom coverage.
Mid rise cut string style cut away sides flattering cheeky coverage.
90’s high rise soft elasticated waistband cheeky bottom coverage.
Flattering minimal coverage soft elasticated waistband low rise cut.
Minimal coverage perfect for tanning soft elasticated waistband low rise fit.
Comfy moderate coverage low rise fit flattering seamless edges.
Classic string style bikini pant cheeky to medium coverage adjustable ties at hips low rise cut.
Cheeky coverage low rise fit. Centre back seam flattering seamless edges.
90’s high rise hip dipped v shaped front and back cheeky bottom coverage.
Low rise cut thin bound edges. Cut away sides cheeky bottom coverage.
90’s high rise with thin bound edges dipped v shaped front and back cheeky bottom coverage.
Low rise cut soft elasticated waistband flattering cheeky coverage.
90’s high rise with bound edges dipped v shaped front and back cheeky bottom coverage.
Mid rise cut string style cut away sides flattering cheeky coverage.
90’s high rise soft elasticated waistband cheeky bottom coverage.
Fit Guide
Medium Bum Coverage
Mid Cheeky Coverage
Slim & flattering Brazilian coverage
Classic string bikini mid cheeky coverage
Barely there coverage
90’s high cut leg cheeky bum coverage
Higher cut leg Brazilian coverage string sides
High cut leg and waist cheeky bum coverage
Medium Bum Coverage
Mid Cheeky Coverage
Slim & flattering Brazilian coverage
Classic string bikini mid cheeky coverage
Barely there coverage
90’s high cut leg cheeky bum coverage
Higher cut leg Brazilian coverage string sides
High cut leg and waist cheeky bum coverage
One Pieces
Low back one piece string style adjustable straps. Seamless edges. Minimal cheeky coverage.
Low back one piece thin bound edges, hi cut leg, minimal cheeky coverage.
Low back one piece string style adjustable straps. Seamless edges. Minimal cheeky coverage.
Low back one piece thin bound edges, hi cut leg, minimal cheeky coverage.
<Size Guide
Find your fit! All the info you need to find your perfect bikini or one piece. We want you to feel totally amazing in It's Now Cool swimwear. Bigger bust, smaller bust, wide hips or specific fit needs? We help you perfect your purchase with our Size Guide, Fit Guide and FAQ's. Own the beach girl!
Quick Tips:
Smaller Frame Larger Bust? We recommend going up a size. A larger bust will fill the extra waist room and one size up will accomodate the bust in the cup area.
Wondering which size would be best for a longer body in a One Piece? Check out our Body Length Measurements.
View the FAQ's | View the FIT GUIDE
| BIKINI TOPS | CUP SIZE | AUS | USA | UK | EU |
|---|---|---|---|---|---|
| XS | AA-A | 6 | 2 | 6 | 34 |
| S | A-B | 8 | 4 | 8 | 36 |
| M | B-C | 10 | 6 | 10 | 38 |
| L | C-D | 12 | 8 | 12 | 40 |
| XL | C-DD+ | 14 | 10 | 14 | 42 |
| XXL | DD+ | 16 | 12 | 16 | 44 |
| BUST GUIDE | 32 BAND | 34 BAND | 36 BAND | 38 BAND |
| AA CUP | XS | |||
| A CUP | XS | XS | S | M |
| B CUP | S | S | M | M/L |
| C CUP | S/M | M | L | L |
| D CUP | M | L | L/XL | XL |
| DD CUP | M/L | L/XL | XL |
| BIKINI BOTTOMS | AUS | USA | UK | EU |
|---|---|---|---|---|
| XS | 6 | 2 | 6 | 34 |
| S | 8 | 4 | 8 | 36 |
| M | 10 | 6 | 10 | 40 |
| L | 12 | 8 | 12 | 42 |
| XL | 14 | 10 | 14 | 44 |
| XXL | 16 | 12 | 16 | 46 |
| BEACHWEAR | AUS | USA | UK | EUR |
|---|---|---|---|---|
| XS | 6 | 2 | 6 | 34 |
| S | 8 | 4 | 8 | 36 |
| M | 10 | 6 | 10 | 38 |
| L | 12 | 8 | 12 | 40 |
| XL | 14 | 10 | 14 | 42 |
| SIZE | CUP | BUST | UNDER BUST | WAIST | HIP | BODY LENGTH |
|---|---|---|---|---|---|---|
| XS |
AA-A |
81cm/31.7" | 68cm / 26.7" | 63cm / 24.8" | 88cm / 34.6" | 65-68cm / 25.4"- 26.6" |
| S | A-B | 85cm / 33.3" | 72cm / 28.3" | 67cm / 26.3" | 92cm / 36.2" | 67-70cm / 26.3"- 27.4" |
| M | B-C | 89cm / 35" | 76cm / 29.9" | 71cm / 27.9" | 96cm / 37.7" |
69-72cm / 27.1" - 28.4" |
| L | D | 93cm / 36.5" | 80cm / 31.4" | 75cm / 29.5" | 100cm / 39.3" | 71-74cm / 27.7" - 29.1" |
| XL | DD+ | 97cm / 38.1" | 84cm / 33" | 79cm / 31.1" | 104cm / 40.9" | 73-76cm / 28.6" - 29.7" |
| XXL | DD+ | 101cm / 39.6" | 88cm / 34.5" | 82cm / 32.2" | 108cm / 42.4" | 75-78cm/29.4" - 30.5" |
Tops
Adjustable string style straps & clasp back. Removable triangle cups, free from restrictive under-wiring. Super flattering seamless edges.
Minimal straight-cut shape to flatter & support. Removable straps, back clasp, side boning & internal gel taping.
Minimal coverage crop with supportive uplifting underband. Adjustable string style straps, fuss-free pull over no clasp back.
Classic string-style bikini minimal coverage with super flattering seamless construction.
Moulded push-up, padded cups, underwire, adjustable straps, clip back, side boning. Enhanced bust, maximum comfort.
Scoop neck, low back design. Engineered supportive flattering fit, uplifting underband, pull on design with thicker straps.
Adjustable string style shoulder straps, tie back, minimal coverage, super flattering removable padding in the cup.
Supportive, ultra flattering through bust. Removable moulded cups, adjustable shoulder straps, boning in side seams, clip back.
Adjustable string style shoulder straps double lined triangle cupsclip back. Flattering seamless edges.
Scoop neck, low back design. Engineered supportive flattering fit with uplifting underband. Feminine & sporty all in one.
Adjustable supportive straps and clasp back with removable triangle cups, free from restrictive underwiring. Soft rib fabric with bound edge detailling.
Soft ribbed fabric, scoop neckline & low back. Supportive flattering fit with uplifting underband and fuss-free pull on back.
Adjustable string style straps & clasp back. Removable triangle cups, free from restrictive under-wiring. Super flattering seamless edges.
Minimal straight-cut shape to flatter & support. Removable straps, back clasp, side boning & internal gel taping.
Minimal coverage crop with supportive uplifting underband. Adjustable string style straps, fuss-free pull over no clasp back.
Classic string-style bikini minimal coverage with super flattering seamless construction.
Moulded push-up, padded cups, underwire, adjustable straps, clip back, side boning. Enhanced bust, maximum comfort.
Scoop neck, low back design. Engineered supportive flattering fit, uplifting underband, pull on design with thicker straps.
Adjustable string style shoulder straps, tie back, minimal coverage, super flattering removable padding in the cup.
Supportive, ultra flattering through bust. Removable moulded cups, adjustable shoulder straps, boning in side seams, clip back.
Adjustable string style shoulder straps double lined triangle cupsclip back. Flattering seamless edges.
Scoop neck, low back design. Engineered supportive flattering fit with uplifting underband. Feminine & sporty all in one.
Adjustable supportive straps and clasp back with removable triangle cups, free from restrictive underwiring. Soft rib fabric with bound edge detailling.
Soft ribbed fabric, scoop neckline & low back. Supportive flattering fit with uplifting underband and fuss-free pull on back.
Bottoms
Flattering minimal coverage soft elasticated waistband low rise cut.
Minimal coverage perfect for tanning soft elasticated waistband low rise fit.
Comfy moderate coverage low rise fit flattering seamless edges.
Classic string style bikini pant cheeky to medium coverage adjustable ties at hips low rise cut.
Cheeky coverage low rise fit. Centre back seam flattering seamless edges.
90’s high rise hip dipped v shaped front and back cheeky bottom coverage.
Low rise cut thin bound edges. Cut away sides cheeky bottom coverage.
90’s high rise with thin bound edges dipped v shaped front and back cheeky bottom coverage.
Low rise cut soft elasticated waistband flattering cheeky coverage.
90’s high rise with bound edges dipped v shaped front and back cheeky bottom coverage.
Mid rise cut string style cut away sides flattering cheeky coverage.
90’s high rise soft elasticated waistband cheeky bottom coverage.
Flattering minimal coverage soft elasticated waistband low rise cut.
Minimal coverage perfect for tanning soft elasticated waistband low rise fit.
Comfy moderate coverage low rise fit flattering seamless edges.
Classic string style bikini pant cheeky to medium coverage adjustable ties at hips low rise cut.
Cheeky coverage low rise fit. Centre back seam flattering seamless edges.
90’s high rise hip dipped v shaped front and back cheeky bottom coverage.
Low rise cut thin bound edges. Cut away sides cheeky bottom coverage.
90’s high rise with thin bound edges dipped v shaped front and back cheeky bottom coverage.
Low rise cut soft elasticated waistband flattering cheeky coverage.
90’s high rise with bound edges dipped v shaped front and back cheeky bottom coverage.
Mid rise cut string style cut away sides flattering cheeky coverage.
90’s high rise soft elasticated waistband cheeky bottom coverage.
Fit Guide
Medium Bum Coverage
Mid Cheeky Coverage
Slim & flattering Brazilian coverage
Classic string bikini mid cheeky coverage
Barely there coverage
90’s high cut leg cheeky bum coverage
Higher cut leg Brazilian coverage string sides
High cut leg and waist cheeky bum coverage
Medium Bum Coverage
Mid Cheeky Coverage
Slim & flattering Brazilian coverage
Classic string bikini mid cheeky coverage
Barely there coverage
90’s high cut leg cheeky bum coverage
Higher cut leg Brazilian coverage string sides
High cut leg and waist cheeky bum coverage
One Pieces
Low back one piece string style adjustable straps. Seamless edges. Minimal cheeky coverage.
Low back one piece thin bound edges, hi cut leg, minimal cheeky coverage.
Low back one piece string style adjustable straps. Seamless edges. Minimal cheeky coverage.
Low back one piece thin bound edges, hi cut leg, minimal cheeky coverage.
<Size Guide
Find your fit! All the info you need to find your perfect bikini or one piece. We want you to feel totally amazing in It's Now Cool swimwear. Bigger bust, smaller bust, wide hips or specific fit needs? We help you perfect your purchase with our Size Guide, Fit Guide and FAQ's. Own the beach girl!
Quick Tips:
Smaller Frame Larger Bust? We recommend going up a size. A larger bust will fill the extra waist room and one size up will accomodate the bust in the cup area.
Wondering which size would be best for a longer body in a One Piece? Check out our Body Length Measurements.
View the FAQ's | View the FIT GUIDE
| BIKINI TOPS | CUP SIZE | AUS | USA | UK | EU |
|---|---|---|---|---|---|
| XS | AA-A | 6 | 2 | 6 | 34 |
| S | A-B | 8 | 4 | 8 | 36 |
| M | B-C | 10 | 6 | 10 | 38 |
| L | C-D | 12 | 8 | 12 | 40 |
| XL | C-DD+ | 14 | 10 | 14 | 42 |
| XXL | DD+ | 16 | 12 | 16 | 44 |
| BUST GUIDE | 32 BAND | 34 BAND | 36 BAND | 38 BAND |
| AA CUP | XS | |||
| A CUP | XS | XS | S | M |
| B CUP | S | S | M | M/L |
| C CUP | S/M | M | L | L |
| D CUP | M | L | L/XL | XL |
| DD CUP | M/L | L/XL | XL |
| BIKINI BOTTOMS | AUS | USA | UK | EU |
|---|---|---|---|---|
| XS | 6 | 2 | 6 | 34 |
| S | 8 | 4 | 8 | 36 |
| M | 10 | 6 | 10 | 40 |
| L | 12 | 8 | 12 | 42 |
| XL | 14 | 10 | 14 | 44 |
| XXL | 16 | 12 | 16 | 46 |
| BEACHWEAR | AUS | USA | UK | EUR |
|---|---|---|---|---|
| XS | 6 | 2 | 6 | 34 |
| S | 8 | 4 | 8 | 36 |
| M | 10 | 6 | 10 | 38 |
| L | 12 | 8 | 12 | 40 |
| XL | 14 | 10 | 14 | 42 |
| SIZE | CUP | BUST | UNDER BUST | WAIST | HIP | BODY LENGTH |
|---|---|---|---|---|---|---|
| XS |
AA-A |
81cm/31.7" | 68cm / 26.7" | 63cm / 24.8" | 88cm / 34.6" | 65-68cm / 25.4"- 26.6" |
| S | A-B | 85cm / 33.3" | 72cm / 28.3" | 67cm / 26.3" | 92cm / 36.2" | 67-70cm / 26.3"- 27.4" |
| M | B-C | 89cm / 35" | 76cm / 29.9" | 71cm / 27.9" | 96cm / 37.7" |
69-72cm / 27.1" - 28.4" |
| L | D | 93cm / 36.5" | 80cm / 31.4" | 75cm / 29.5" | 100cm / 39.3" | 71-74cm / 27.7" - 29.1" |
| XL | DD+ | 97cm / 38.1" | 84cm / 33" | 79cm / 31.1" | 104cm / 40.9" | 73-76cm / 28.6" - 29.7" |
| XXL | DD+ | 101cm / 39.6" | 88cm / 34.5" | 82cm / 32.2" | 108cm / 42.4" | 75-78cm/29.4" - 30.5" |
