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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The Contour Crop Top - White

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Contour High Waist Pant - White

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Contour Crop Top - Black

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Contour High Waist Pant - Black

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Crochet Pant - Boon

    Regular price
    90.00
    Regular price
    Sale price
    90.00
  • The Crochet Crop Top - Boon

    Regular price
    100.00
    Regular price
    Sale price
    100.00
  • The Crochet Tri - Howdy

    Regular price
    80.00
    Regular price
    Sale price
    80.00
  • The Crochet Shortie - Howdy

    Regular price
    130.00
    Regular price
    Sale price
    130.00
  • The Revo Signature Pant - Black Twist

    Regular price
    50.00
    Regular price
    Sale price
    50.00
  • The Contour Rashguard - Black

    Regular price
    90.00
    Regular price
    Sale price
    90.00
  • The 90s Duo Pant - Black & White Contrast

    Regular price
    60.00
    Regular price
    Sale price
    60.00
  • The Contour Boy Short - Black

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Contour Bodysuit - White

    Regular price
    80.00
    Regular price
    Sale price
    80.00
  • The Contour Bodysuit - Black

    Regular price
    80.00
    Regular price
    Sale price
    80.00
  • The 90s Duo Crop - Black & White Contrast

    Regular price
    70.00
    Regular price
    Sale price
    70.00

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.