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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The Contour Crop Top - White

    70.00
    70.00
    Model posing by the ocean while wearing the Contour Crop Top in White.

  • The Contour High Waist Pant - White

    70.00
    70.00
    Model posing in the Contour High Waist Pant in White.

  • The Contour Crop Top - Black

    70.00
    70.00
    Lifestyle photo of the Contour Crop Top - Black.

  • The Contour High Waist Pant - Black

    70.00
    70.00
    Model posing while wearing the Contour High Waist Pant in Black.

  • The Crochet Pant - Boon

    90.00
    90.00
    Lifestyle shot of the Crochet Pant - Boon.

  • The Crochet Crop Top - Boon

    100.00
    100.00
    Lifestyle shot of the Crochet Crop Top - Boon.

  • The Crochet Tri - Howdy

    80.00
    80.00
    Lifestyle shot of the Crochet Tri - Howdy.

  • The Crochet Shortie - Howdy

    130.00
    130.00
    Lifestyle shot of the Crochet Shortie - Howdy.

  • The Revo Signature Pant - Black Twist

    50.00
    50.00
    Model posing in the Revo Signature Pant in Black Twist.

  • The Contour Rashguard - Black

    90.00
    90.00
    On body front of the The Contour Rashguard - Black

  • The 90s Duo Pant - Black & White Contrast

    60.00
    60.00
    Model posing on the beach while wearing the 90s Duo Pant in Black & White Contrast.

  • The Contour Boy Short - Black

    70.00
    70.00
    Model wearing the Contour Boy short in black, featuring its high rise waistband and compression fit.

  • The Contour Bodysuit - White

    80.00
    80.00
    Model wearing the Contour Bodysuit in White.

  • The Contour Bodysuit - Black

    80.00
    80.00
    Model posing while wearing the Contour Bodysuit in Black.

  • The 90s Duo Crop - Black & White Contrast

    70.00
    70.00
    Lifestyle shot of the 90s Duo Crop - Black & White Contrast.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.