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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The Crochet Tie Pant - Saguaro

    Regular price
    90.00
    Regular price
    Sale price
    90.00
  • The Beach Tote - Bandito

    Regular price
    110.00
    Regular price
    Sale price
    110.00
  • The Vacay Short - Darlin'

    Regular price
    120.00
    Regular price
    Sale price
    120.00
  • The Vacay Shirt - Darlin'

    Regular price
    160.00
    Regular price
    Sale price
    160.00
  • The Bandeau Top - Ablaze

    Regular price
    90.00
    Regular price
    Sale price
    90.00
  • The Micro Tri Top - Tigers Eye

    Regular price
    90.00
    Regular price
    Sale price
    90.00
  • The Triangle Top - Stampede

    Regular price
    100.00
    Regular price
    Sale price
    100.00
  • The 90s Tie Up Pant - Stampede

    Regular price
    90.00
    Regular price
    Sale price
    90.00
  • The 90s Pant - Ablaze

    Regular price
    80.00
    Regular price
    Sale price
    80.00
  • The String Pant - Tigers Eye

    Regular price
    80.00
    Regular price
    Sale price
    80.00
  • The Crochet Pant - Azul

    Regular price
    80.00
    Regular price
    Sale price
    80.00
  • The Twist Bandeau - Sol

    Regular price
    85.00
    Regular price
    Sale price
    85.00
  • The Contour High Waist Pant - Magenta

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • It's Now Cool Gift Card

    Regular price
    From 25.00
    Regular price
    Sale price
    From 25.00
  • The Triangle Top - Neptune

    Regular price
    90.00
    Regular price
    Sale price
    90.00

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.