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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The Crochet Tie Pant - Saguaro

    90.00
    90.00
    Lifestyle shot of the Crochet Tie Pant - Saguaro.

  • The Beach Tote - Bandito

    110.00
    110.00
    Front view of the Beach Tote - Bandito.

  • The Vacay Short - Darlin'

    120.00
    120.00
    Lifestyle shot of the Vacay Short - Darlin'.

  • The Vacay Shirt - Darlin'

    160.00
    160.00
    Lifestyle shot of the Vacay Shirt - Darlin'.

  • The Bandeau Top - Ablaze

    90.00
    90.00
    Lifestyle shot of the Bandeau Top - Ablaze.

  • The Micro Tri Top - Tigers Eye

    90.00
    90.00
    Front view of the Micro Tri Top - Tigers Eye.

  • The Triangle Top - Stampede

    100.00
    100.00
    Lifestyle shot of the Triangle Top - Stampede.

  • The 90s Tie Up Pant - Stampede

    90.00
    90.00
    Lifestyle shot of the 90s Tie Up Pant - Stampede.

  • The 90s Pant - Ablaze

    80.00
    80.00
    Lifestyle shot of the 90s Pant - Ablaze.

  • The String Pant - Tigers Eye

    80.00
    80.00
    Front view of the String Pant - Tigers Eye.

  • The Crochet Pant - Azul

    80.00
    80.00
    Lifestyle shot of the Crochet Pant - Azul.

  • The Twist Bandeau - Sol

    85.00
    85.00
    Lifestyle shot of the Twist Bandeau - Sol.

  • The Contour High Waist Pant - Magenta

    70.00
    70.00
    Model posing on the beach while wearing the Contour High Waist Pant in Magenta.

  • It's Now Cool Gift Card

    From 25.00
    From 25.00
    Image of gift card.

  • The Triangle Top - Neptune

    90.00
    90.00
    Studio image of the Triangle Top in Neptune.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.