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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The 90s Duo Crop - Red/White Crimp

    Regular price
    80.00
    Regular price
    Sale price
    80.00
  • The Contour High Waist Pant - Black

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Pop Dress - Black

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Baby Tee - Cherries

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Backless Mini - Arizona

    Regular price
    90.00
    Regular price
    Sale price
    90.00
  • The Backless Maxi - Black

    Regular price
    100.00
    Regular price
    Sale price
    100.00
  • The Backless Maxi - Texx

    Regular price
    100.00
    Regular price
    Sale price
    100.00
  • The Mesh Sarong - Ablaze

    Regular price
    50.00
    Regular price
    Sale price
    50.00
  • The Mesh Crop - Dolphin Cowgirl

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Mesh Crop - Nobody's Darlin

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Crochet Pant - Boon

    Regular price
    90.00
    Regular price
    Sale price
    90.00
  • The Crochet Crop Top - Boon

    Regular price
    100.00
    Regular price
    Sale price
    100.00
  • The Crochet Tri - Howdy

    Regular price
    80.00
    Regular price
    Sale price
    80.00
  • The Crochet Shortie - Howdy

    Regular price
    130.00
    Regular price
    Sale price
    130.00
  • The Beach Tote - Bandito

    Regular price
    110.00
    Regular price
    Sale price
    110.00

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.