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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The Contour High Waist Pant - Magenta

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Baby Tee - Cherries

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Mesh Sarong - Ablaze

    Regular price
    50.00
    Regular price
    Sale price
    50.00
  • The Contour Tee - Peaches

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Bralette Top - Clementine

    Regular price
    49.00
    Regular price
    70.00
    Sale price
    49.00
  • The String Pant - Clementine

    Regular price
    42.00
    Regular price
    60.00
    Sale price
    42.00

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.