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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The Contour High Waist Pant - Magenta

    70.00
    70.00
    Model posing on the beach while wearing the Contour High Waist Pant in Magenta.

  • The Baby Tee - Cherries

    70.00
    70.00
    Lifestyle shot of the Baby Tee - Cherries.

  • The Mesh Sarong - Ablaze

    50.00
    50.00
    Lifestyle shot of the Mesh Sarong - Ablaze.

  • The Contour Tee - Peaches

    70.00
    70.00
    Model posing by the ocean while wearing the Contour Tee in Peaches.

  • The Bralette Top - Clementine

    49.00
    70.00
    49.00
    Lifestyle photo of the Bralette Top - Clementine.

  • The String Pant - Clementine

    42.00
    60.00
    42.00
    Lifestyle photo of the String Pant - Clementine.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.