About Us

Feel that signature IT’S NOW COOL sizzle! 


ICONIC CUTS | LUXE FABRICS | KILLER PRINTS | LETHAL FITS

Hot 90’s inspired swim pieces for those who are ready to own their summer. It’s about that confident on sand strut, it’s when you KNOW you look good. Swimwear that makes you feel lethal. Iconic cuts that bring the heat & enhance the body. Made for the modern confident woman with a discerning eye for swimwear trends and premium details. Hailing from Bondi Beach Australia where street fashion and on sand style meet to be the origin of the hottest Summer vibes. The result is the undeniable heat of ITS NOW COOL.
Created by globally renowned 
Swimwear Photographer Josephine Clough.