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It's Now Cool Gift Card

It's Now Cool Gift Card

Name: It's Now Cool Gift Card
Brand: It's Now Cool
SKU: X
Price: 25.0 USD
Availability: InStock

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Free Shipping On Orders Over $150

Care Instructions

Shipping & Returns

FREE Shipping on orders $150+ before tax on all Continental US Orders!

Please allow 1-3 business days for processing and an additional 2-7 business days for delivery. Shipping times vary depending on your location. All orders are shipped from Southern California.

MORE INFO

RETURNS

We want you to be completely in love with your new purchase!

Products must be returned 30 days from purchase. The goods must not be worn or used, damaged after delivery, or any attempt has been made to alter the product or if they have been dropped or broken.

All products must be returned in their original condition with original tags and internal hygiene protection sticker in its original placements as sold when shipped.

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Sizing chart

GENERAL SIZES	USA
XS - S	2 - 4
M - L	6 - 8
L - XL	10 - 12

BUST GUIDE	32 BAND	34 BAND	36 BAND	38 BAND
AA CUP	XS
A CUP	XS	XS	S	M
B CUP	S	S	M	M/L
C CUP	S/M	M	L	L
D CUP	M	L	L/XL	XL
DD CUP	M/L	L/XL	XL

BIKINI TOPS	AUS	USA	UK	EU
XS	AA-A	6	2	6
S	A-B	8	4	8
M	B-C	10	6	10
L	C-D	12	8	12
XL	C-DD+	14	10	14
XXL	DD+	16	12	16

BIKINI BOTTOMS	USA	AUS	EU
XS	2	6	34
S	4	8	36
M	6	10	40
L	8	12	42
XL	10	14	44
XXL	12	16	46

BEACHWEAR	USA	AUS	EU
XS	2	6	34
S	4	8	36
M	6	10	38
L	8	12	40
XL	10	14	42

SIZE	CUP	BUST	UNDER BUST	WAIST	HIP	BODY LENGTH
XS	AA-A	81cm / 31.7"	68cm / 26.7"	63cm / 24.8"	88cm / 34.6"	65-68cm / 25.4" - 26.6"
S	A-B	85cm / 33.3"	72cm / 28.3"	67cm / 26.3"	92cm / 36.2"	67 - 70cm / 26.3 - 27.4"
M	B-C	89cm / 35"	76cm / 29.9"	71cm / 27.9"	96cm / 37.7"	69 - 72cm / 27.1 - 28.4"
L	C-D	93cm / 36.5"	80cm / 31.4"	75cm / 29.5"	100cm / 39.3"	71 - 74cm / 27.7 - 29.1"
XL	C-DD+	97cm / 38.1"	84cm / 33"	79cm / 31.1"	104cm / 40.9"	73 - 76cm / 28.6 - 29.7"
XXL	DD+	101cm / 39.6"	88cm / 34.5"	82cm / 32.2"	108cm / 42.4"	75 - 78cm / 29.4 - 30.5"

Find your fit! All the info you need to find your perfect bikini or on piece. We want you to feel totally amazing in It's Now Cool swimwear. Bigger bust, smaller bust, wide hips or specific fit needs? We help you perfect your purchase with our Size Guide, Fit Guide and FAQ's. Own the beach girl!

Quick Tips:

Smaller Frame Larger Bust? We recommend going up a size. A larger bust will fill the extra waist room and one size up will accommodate the bust in the cup area.

Wondering which size would be best for a longer body in a One Piece? Check out our Body Length Measurements.

View the FAQ's | View the FIT GUIDE

Smaller Frame Larger Bust? We recommend going up a size. A larger bust will fill the extra waist room and one size up will accommodate the bust in the cup area.

Wondering which size would be best for a longer body in a One Piece? Check out our Body Length Measurements.

View the FAQ's | View the FIT GUIDE

Sizing chart

Select units

We aim for consistency so you always feel amazing when you put on your IT’S NOW COOL swimwear, but each of our unique fabrics can offer a slightly different fit. Our crimped fabrication is oh so flattering to your curves and true to size. Our buttery soft matte Lycra and lurex fabrications tend to offer a tighter fit, so if in-between sizes, we recommend sizing up.

90s is in our DNA an era when swimsuits tended to be a little more minimal, when selecting your size consider your desired coverage, if you prefer a more relaxed fit, we recommend that you go up a size.

INCHES (IN)	XS / 2	S / 4	M / 6	L / 8	XL / 10
BUST	31.8" - 32.7"	33.1" - 34.25"	34.6" - 35.8"	36.2" - 37.4"	37.8" - 39"
UNDERBUST	26.2" - 28.3"	28.7" - 30.3"	30.7" - 31.9"	32.3" - 33.5"	33.8" - 35"
WAIST	24.8" - 26"	26.3" - 27.6"	27.9" - 29.1"	29.5" - 30.7"	31.1" - 32.3"
HIPS	34.6" - 35.8"	36.2" - 37.4"	37.8" - 39"	39.3" - 40.5"	40.9" - 42.1"

CM	XS	S	M	L	XL
AU Dress Size	2	4	6	8	10
BUST	81 - 83cm	84 - 87cm	88 - 91cm	92 - 95cm	96 - 99cm
UNDERBUST	69 - 72cm	73 - 77cm	78 - 81cm	82 - 85cm	86 - 89cm
WAIST	63 - 66cm	67 - 70cm	71 - 74cm	75 - 78cm	79 - 82cm
HIPS	88 - 91cm	92 - 95cm	96 - 99cm	100 - 103cm	104 - 107cm

How to Measure:

BUST: Measure across the fullest part of your bust and straight around the back to determine your cup size.

UNDERBUST: Measure directly under your bust and straight around the back to determine your numeric size.

WAIST: Measure the narrowest part of your waist, below the rib cage and above your hip bone.

HIPS: Measure the fullest part of your hip, ensuring the tape measure is straight.

How to Measure:

BUST: Measure across the fullest part of your bust and straight around the back to determine your cup size.

UNDERBUST: Measure directly under your bust and straight around the back to determine your numeric size.

WAIST: Measure the narrowest part of your waist, below the rib cage and above your hip bone.

HIPS: Measure the fullest part of your hip, ensuring the tape measure is straight.

Sizing chart

Select units

We aim for consistency so you always feel amazing when you put on your IT’S NOW COOL swimwear, but each of our unique fabrics can offer a slightly different fit. Our contour collection blends the elements of shapewear and swimwear. Our unique compression Lycra is designed to smooth and sculpt, offering a strong hold to streamline the body.

Order your usual size for maximum compression, for added comfort and a more relaxed fit we recommend that you go up a size.

INCHES (IN)	XS / 2	S / 4	M / 6	L / 8	XL / 10	XXL / 12
BUST	31.8" - 32.7"	33.1" - 34.25"	34.6" - 35.8"	36.2" - 37.4"	37.8" - 39"	39.4" - 40.5"
UNDERBUST	26.2" - 28.3"	28.7" - 30.3"	30.7" - 31.9"	32.3" - 33.5"	33.8" - 35"	35.4" - 36.6"
WAIST	24.8" - 26"	26.3" - 27.6"	27.9" - 29.1"	29.5" - 30.7"	31.1" - 32.3"	32.6" - 33.8"
HIPS	34.6" - 35.8"	36.2" - 37.4"	37.8" - 39"	39.3" - 40.5"	40.9" - 42.1"	42.5" - 43.7"

Order your usual size for maximum compression, for added comfort and a more relaxed fit we recommend that you go up a size.

CM	XS	S	M	L	XL	XXL
US Dress Size	2	4	6	8	10	12
BUST	81 - 83cm	84 - 87cm	88 - 91cm	92 - 95cm	96 - 99cm	100 - 103cm
UNDERBUST	69 - 72cm	73 - 77cm	78 - 81cm	82 - 85cm	86 - 89cm	90 - 93cm
WAIST	63 - 66cm	67 - 70cm	71 - 74cm	75 - 78cm	79 - 82cm	83 - 86cm
HIPS	88 - 91cm	92 - 95cm	96 - 99cm	100 - 103cm	104 - 107cm	108 - 111cm

How to Measure:

BUST: Measure across the fullest part of your bust and straight around the back to determine your cup size.

UNDERBUST: Measure directly under your bust and straight around the back to determine your numeric size.

WAIST: Measure the narrowest part of your waist, below the rib cage and above your hip bone.

HIPS: Measure the fullest part of your hip, ensuring the tape measure is straight.

How to Measure:

BUST: Measure across the fullest part of your bust and straight around the back to determine your cup size.

UNDERBUST: Measure directly under your bust and straight around the back to determine your numeric size.

WAIST: Measure the narrowest part of your waist, below the rib cage and above your hip bone.

HIPS: Measure the fullest part of your hip, ensuring the tape measure is straight.

Sizing chart

Select units

We aim for consistency so you always feel amazing when you put on your IT’S NOW COOL swimwear, but each of our unique fabrics can offer a slightly different fit. Due to the hand made nature of our crochet swimwear, the sizes will vary. We recommend staying true to your measurements when ordering, The crochet style does not have as much stretch as standard Lycra.

INCHES (IN)	XS	S-M	L-XL
US Dress Size	2	4-6	8-10
BUST	31.8" - 32.7"	33.1" - 35.8"	36.2" - 39"
UNDERBUST	26.2" - 28.3"	28.7" - 31.9"	32.3" - 35"
WAIST	24.8" -26"	26.3" - 29.1"	29.5" - 32.3"
HIPS	34.6" -35.8"	36.2" - 39"	39.3" - 42.1"

CM	XS	S-M	L-XL
US Dress Size	2	4-6	8-10
BUST	81 - 83cm	84 - 91cm	92 - 99cm
UNDERBUST	69 - 72cm	73 - 81cm	82 - 89cm
WAIST	63 - 66cm	67 - 74cm	75 - 82cm
HIPS	88 - 91cm	92 - 99cm	100 - 107cm

How to Measure:

BUST: Measure across the fullest part of your bust and straight around the back to determine your cup size.

UNDERBUST: Measure directly under your bust and straight around the back to determine your numeric size.

WAIST: Measure the narrowest part of your waist, below the rib cage and above your hip bone.

HIPS: Measure the fullest part of your hip, ensuring the tape measure is straight.

How to Measure:

BUST: Measure across the fullest part of your bust and straight around the back to determine your cup size.

UNDERBUST: Measure directly under your bust and straight around the back to determine your numeric size.

WAIST: Measure the narrowest part of your waist, below the rib cage and above your hip bone.

HIPS: Measure the fullest part of your hip, ensuring the tape measure is straight.

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