Spicy, soulful, sincerely sexy! Cassie Amato is like a fine tequila… smooth, spicy with a pinch of zesty brilliance. It’s simple … It’s Now Cool is all about Cassie’s epic...

A beauty beyond her years, Joanna Halpin is blessed with a divine softness & a roaring passion for creativity, light & life. Those pillowy lips, her graceful presence & that...

Bright & sparky and packed full of that Can Do attitude we all love & thrive to exhibit ourselves, Heidi Schmatloch is a ray of beautiful, balmy sunshine. Heidi’s classic...

“Embrace the now” … the wonderfully wise words from the divine Anna Miller @akmillerofficial. And she couldn’t be more right? 2020 has been one of the most bizarre years yet...

Casey has a natural eye for refined style, a body made for the beach & a cool factor that is off the charts. Way Off. A woman who surfs, skates, rocks...

Paris has couture, NYC can claim street style and London may have cool but nowhere does beach like Bondi. It’s laid back but luxe, it’s understated yet perfectly considered. Elle...

Self care, wellness, mindfulness.... cool n' calm under pressure. This West Australian Model gone global knows balance. From keeping chill while walking the most exclusive red carpets to keeping the...

With a creative & moral compass well and truly set to north, American Photographer Sam Dameshek is - and has been for years now, one to watch. Sam is dedicated...

It's Now Cool x Elle FergusonContour Swimwear Collection #2 has landed! All the shapes you love with NEW features you need! Designed with perfecting the wear feeling on YOU in mind!...

From a refugee camp in Nairobi to Modelling on the shores of Western Australia. It's the journey that has shaped the lens in which she sees the world and her...