Campaigns 1 min read

INC X YAMAMAY

This amazing collab was shot by It's Now Cool Founder & Creative Director Josie Clough on location in Western Australia with our girls Tahnee Atkinson & Casey James. Collaborating with Italian fashion powerhouse Yamamay is a dream and sharing our Australian vibes with the Italian Coast is incredible! The It's Now Cool X Yamamay Collection is all about that unexpected pop of colour in fresh silhouettes & must have prints in blazing aqua, green and pops of neon! 

Bellissima!

SHOP INC X YAMAMAY

  • INC TALKS RUTENDO CHIFAMBA

    INC Talks

    1 minute read

    INC TALKS RUTENDO CHIFAMBA

    Rutendo Chifamba, opens up about the inspiration behind her pursuit of a modelling career and reflects upon her journey within the industry so far. We discover her commitment to self-love...

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  • INC TALKS DOMINIQUE ELISSA

    INC Talks

    1 minute read

    INC TALKS DOMINIQUE ELISSA

    Dominique Elissa, renowned model and influencer, who has become a passionate advocate for health and nutrition, making it her greatest pursuit in life! We discuss the simple well-being principles and...

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  • INC TALKS NERIZE PEYPER

    INC Talks

    3 minute read

    INC TALKS NERIZE PEYPER

    Nerize Peyper, the WA babe gone global! We chat to Nerize about all things travel, wellness and self-care. We discover her daily, feel-good rituals, and top hacks for glowy, radiant skin. We...

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