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INC X YAMAMAY

This amazing collab was shot by It's Now Cool Founder & Creative Director Josie Clough on location in Western Australia with our girls Tahnee Atkinson & Casey James. Collaborating with Italian fashion powerhouse Yamamay is a dream and sharing our Australian vibes with the Italian Coast is incredible! The It's Now Cool X Yamamay Collection is all about that unexpected pop of colour in fresh silhouettes & must have prints in blazing aqua, green and pops of neon! 

Bellissima!

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