It's Now Cool X Double Rainbouu

Our Pool Sharks come out at night to play. Take some 90’s DNA, splice it with some zebra and what do you get… something irresistible. Double Rainbouu famous for their eclectic prints and designs that reflects a life spent by the beach. It’s Now Cool is synonymous with the Australian Summer, the 90’s aesthetic and the most in-demand swimwear. It’s a match made in print heaven..

Two like-minded souls linking up to create a collection for beach babes and pool punks. Our collaboration with with Double Rainbouu is a much anticipated collection that we are so excited to launch with!

Enjoy x

Read Interview with Cassie Amato

All Campaigns