IT'S NOW COOL X ELLE FERGUSON

Believing that confidence is key, they looked to develop a collection of swim suits designed to liberate our natural bodies in sexy, athletic cuts that are both flattering and functional.

These girls have gone through the trials of finding the perfect swimsuit and thinking about ways of developing timeless swimwear that enhances our different shapes and sizes, offering smoothing where it’s needed whilst showing some skin in cuts that give our best bits prime-time attention.

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