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Billabong X Its Now Cool

Coastal temperatures are set to soar this season as two cult labels collide - Billabong x It's Now Cool.

Surf culture meets sex appeal this summer when Australian icon Billabong gets flirty with a hot young thing, It's Now Cool. Pumping with color, the OG surf supply brand brings its salty street cred to the killer prints and lethal fits that first made It's Now Cool insta-famous. 

It's a "local's only" energy this season, as a scorching lineup of Australia's own do the collection justice as they show us what it means to be free. Girl of the moment, Billie Jean, fresh face, Aleisha Scanlon, and WSL contender, Grace Kama, head south-west in search of the perfect break. From first light to late night, it's surf, revelry, repeat. 

Designed for the girls who go hard and care less, the collection is a riot of strong n' sexy cuts, ripe shades, bold prints and summertime textures. A refreshing splice of 90s nostalgia and all new feeling, this collaboration riffs off the golden hour of surf rat culture when every day was a party wave.