RESORT 22 WITH HARMONY BUTCHER

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RESORT 22 WITH HARMONY BUTCHER

Harmony is such a perfect name for a woman with such inward and outward balance. A day spent in her company is a grounding experience, so obviously beautiful and so...

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ELLE FERGUSON

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ELLE FERGUSON

For the launch of our second It's Now Cool x Elle Ferguson Contour Swimwear collaboration collection with the unstoppable and totally inspiring Elle, we had such a beautiful day together...

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LA WITH BRUNA LIRIO

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LA WITH BRUNA LIRIO

Friend and admired American Photographer Sam Dameshek is - and has been for years now, one to watch. Sam is dedicated to capturing an essence of truth in everything he...

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KEELEY WATSON

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KEELEY WATSON

The amazing Keeley Watson just happened to be in Sydney from her home in New Zealand when we had plans to shoot our Rainbow Contrast and Chocolate Terry Collections in...

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LIV POLLOCK

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LIV POLLOCK

Shot on location in blazing hot Sydney. This was a day dreams are made of. Liv makes it so easy! Killer rig, killer vibe. The perfect. combo for our Tie...

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SHANNON LAWSON

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SHANNON LAWSON

Shot on location at one of our favourite Sydney beaches, our photoshoot with Shannon Lawson was a total dream day. Shannon makes it all seem so effortless and the campaign images for...

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IT'S NOW COOL X ELLE FERGUSON

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IT'S NOW COOL X ELLE FERGUSON

Introducing the creative collaboration from cool-girl Elle Ferguson and photographer Josie Clough, friends who have travelled from LA, NY and Hawaii to the beaches of Sydney together and likely amassed...

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HEIDI SCHMATLOCH

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HEIDI SCHMATLOCH

Heidi caught up with us at Shelly Beach to take some snaps in our new range. Lemon flavoured Terry Towlin’ never looked so delicious! Check out the shoot here!

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JENAYA OKPALANZE

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JENAYA OKPALANZE

She is a woman to love & a name to watch out for … because Jenaya is On The Rise! We shot the stunning Jenaya down at Bronte Beach with...

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CASEY JAMES

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CASEY JAMES

At home in her own skin, in heaven when submerged in the ocean waves or cuddled up on the couch with her man, its lifes simple pleasures that fuel the...

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