An insight into our Summer 2022 Collection with golden girl Gabi Sullivan, who brought the heat and set the sand on fire!  We shot from sunset to twilight at one of...

THIS IS A STORY OF COMING HOME. TO THE CRYSTAL BLUE WATERS, SUNBAKED LAND & RUGGED OUTBACK. TO SALTY HAIR AND SCORCHED SKIN. AN ODE TO OUR ISLAND. AUSTRALIANA, RESORT...

We spent the most glorious day in the closest place we have been to paradise with the amazing Gabi Sullivan. Our Campaign was shot on an incredible Island off the...

Hot sands, golden tans! A shout out to the slice of paradise we call home. The Bondi Collection is the first of our iconic beach series saluting sands around the...

What a day with the incredible Kristina Mendonca - beautiful Sydney beach location, glorious weather and gorgeous Kristina with THE BEST sense of humour around. Featuring amazing new Resort 22...

Let's hit that after party! It’s Now Cool x Double Rainbow are back with another high voltage collection for beach babes and pool punks. Take some 90’s DNA, splice it...

Oh hello Western Australia! We flew West to spend a beautiful beach day with Shudia Forgol, this super babe is not only hot on the outside but incredibly intelligent and...

Harmony is such a perfect name for a woman with such inward and outward balance. A day spent in her company is a grounding experience, so obviously beautiful and so...

For the launch of our second It's Now Cool x Elle Ferguson Contour Swimwear collaboration collection with the unstoppable and totally inspiring Elle, we had such a beautiful day together...

Friend and admired American Photographer Sam Dameshek is - and has been for years now, one to watch. Sam is dedicated to capturing an essence of truth in everything he...