Photographed by Josephine Clough on location in beautiful Bondi Beach and Perth Western Australia, showing the beautiful expanse of the best beaches in the world! Welcome to Spring 2023, With...

Just another delightful winters day in Western Australia! We spent the morning soaking up the warmth of the winter sun with our girl Michaela Bennett.   It's Now Cool Founder...

This amazing collab was shot by It's Now Cool Founder & Creative Director Josie Clough on location in Western Australia with our girls Tahnee Atkinson & Casey James. Collaborating with Italian fashion...

The incredible Liv Pollock and Creative Director Josie Clough spent the day shooting our Tropicali Collection in the secluded coves and shallow waters of Rottnest Island, Western Australia. Feel The Island Rhythm..Vacay...

It's Now Cool has partnered with Citizens of the Great Barrier Reef to join forces in building awareness & commitment to a brighter future for the reef though a collab collection. Together we...

Bringing back that 90’s supermodel energy with our new Summer 2022 Tropicali Collection. We spent the afternoon with our dream girl, Miquela Vos. The location, a mediterranean oasis in our...

We spent the day shooting at our favourite local beach, Cottesloe. The weather was perfection and so was the beautiful Roberta George in our swimwear! Showing the latest prints and colours from our Isla...

The perfect summer morning spent with our girl Shudia Forgol. Shudia is flawless inside and out, modelling with incredible aspirations for her future!  Shooting in the ultimate conditions we had so much pleasure shooting...

An insight into our Summer 2022 Collection with golden girl Gabi Sullivan, who brought the heat and set the sand on fire!  We shot from sunset to twilight at one of...