Soft Crimp. Sharp Contrast.

Introducing The Tri Duo Top and Duo String Pant in Seuss Crimp, crafted from buttery-soft, baby blue crimped fabric with bold red contrast binds.
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  • The Crochet Tri - Howdy

    80.00
    80.00
    Lifestyle shot of the Crochet Tri - Howdy.

  • The Crochet Shortie - Howdy

    130.00
    130.00
    Lifestyle shot of the Crochet Shortie - Howdy.

  • The Crochet Crop Top - Boon

    100.00
    100.00
    Lifestyle shot of the Crochet Crop Top - Boon.

  • The Crochet Pant - Boon

    90.00
    90.00
    Lifestyle shot of the Crochet Pant - Boon.

  • The Bandeau Top - Ablaze

    90.00
    90.00
    Lifestyle shot of the Bandeau Top - Ablaze.

  • The 90s Pant - Ablaze

    80.00
    80.00
    Lifestyle shot of the 90s Pant - Ablaze.

  • The Mesh Sarong - Ablaze

    50.00
    50.00
    Lifestyle shot of the Mesh Sarong - Ablaze.

  • The High Curve Duo Pant - Cherries

    80.00
    80.00
    Front view of the High Curve Duo Pant - Cherries.

  • The Backless Maxi - Texx

    100.00
    100.00
    Lifestyle shot of the Backless Maxi - Texx.

  • The Beach Tote - Bandito

    110.00
    110.00
    Front view of the Beach Tote - Bandito.

  • The Mesh Crop - Dolphin Cowgirl

    70.00
    70.00
    Lifestyle shot of the Mesh Crop - Dolphin Cowgirl.

  • The Mesh Crop - Nobody's Darlin

    70.00
    70.00
    Lifestyle shot of the Mesh Crop - Nobody's Darlin.

  • The Baby Tee - Cherries

    70.00
    70.00
    Lifestyle shot of the Baby Tee - Cherries.

  • The Backless Mini - Arizona

    90.00
    90.00
    Lifestyle shot of the Backless Mini - Arizona.

  • The Backless Maxi - Black

    100.00
    100.00
    Front view of the Backless Maxi - Black.

  • The Inc Bucket - Antiguo

    60.00
    60.00
    Front view of the Inc Bucket - Antiguo.

  • The Baby Tee - Antiguo

    70.00
    70.00
    Lifestyle shot of the Baby Tee - Antiguo.

  • The Rouch Skirt - Antiguo

    50.00
    50.00
    Lifestyle shot of the Rouch Skirt - Antiguo.

  • The Bandeau Top - Antiguo

    80.00
    80.00
    Lifestyle shot of the Bandeau Top - Antiguo.

  • The 90s Pant - Antiguo

    70.00
    70.00
    Front view of the 90s Pant - Antiguo.
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It’s Now Cool women's bikinis & swimwear are the ultimate summer vibe. Feel always on vacay and in the moment poolside or getting sandy at the beach...we've got all the swim you need for an amazing summer! The world’s best beaches are calling and you can answer wearing the best swimwear from It’s Now Cool!


Bikini tops in all the shapes you need, from prints, solids, new textures and trending new fits. Bikini bottoms in only the most flattering fits and our always-a-sexy-option one pieces. Complete the look and finish the vibe in our cover ups, sarongs, playsuits and more. We also have Eco Styles, made with recycled fibres and our ground breaking Contour Collection. Created with luxe compression lycra this multi functioning Swimwear + Activewear + Shapewear collection is designed to liberate YOUR body in sexy, athletic cuts that are both flattering and functional. With sizes ranging from XS to XXL we know you’ll find your new Summer faves at It’s Now Cool.