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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The Crochet Tie Pant - Cherry
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Bralette Top - Clementine
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Luxe 90s Pant - Gold
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Luxe 90s Pant - Bronze
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Shell Bandeau - Conchas
Regular price80.00Regular price160.00Sale price80.00Unit priceper
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The Shell Shortie - Conchas
Regular price80.00Regular price160.00Sale price80.00Unit priceper
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The Shell Pant - Conchas
Regular price65.00Regular price130.00Sale price65.00Unit priceper
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The Knot Bandeau - Coogee
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The High Waist Pant - Coogee
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Sarong - Coogee
Regular price42.50Regular price85.00Sale price42.50Unit priceper
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The Crochet Tie Pant - Azores
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The 90s Duo Pant - Malibu
Regular price30.00Regular price60.00Sale price30.00Unit priceper
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The Contour Showtime One Piece - Savannah
Regular price55.00Regular price110.00Sale price55.00Unit priceper
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The Contour Crop Top - Savannah
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Contour Crop Top - Pesto
Regular price35.00Regular price70.00Sale price35.00Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.