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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The String Pant - White

    48.00
    60.00
    48.00
    Model posing on the beach while wearing the String Pant in White.

  • The 90s Duo Pant - Red & White Contrast

    60.00
    60.00
    Model posing at the beach while wearing the 90s Duo Pant in Red and White Contrast.

  • It's Now Cool Gift Card

    From 25.00
    From 25.00
    Image of gift card.

  • The Luxe 90s Pant - Baby Blues

    56.00
    80.00
    56.00
    Lifestyle image of the Luxe 90s Pant - Baby Blues.

  • The Knot Bandeau - Ecuador

    56.00
    80.00
    56.00
    On body front of THE KNOT ECO BANDEAU - ECUADOR

  • The Luxe Tri Top - Bronze

    59.50
    85.00
    59.50
    Lifestyle shot of the Luxe Tri Top in Bronze.

  • The Contour High Waist Pant - Chilli Red

    80.00
    80.00
    Studio image of model wearing the Contour High Waist Pant in Chilli Red.

  • The 90s Tie Pant - PETALLIC

    56.00
    80.00
    56.00
    Lifestyle photo of the 90s Tie Pant - PETALLIC.

  • The Gathered Tie Eco Pant - Splice

    56.00
    80.00
    56.00
    Lifestyle shot of the Gathered Tie Eco Pant - Splice.

  • THE GATHERED TIE PANT - RAINBOW

    56.00
    80.00
    56.00
    Lifestyle shot of THE GATHERED TIE PANT - RAINBOW

  • The Waisted Duo Pant - Riot

    56.00
    80.00
    56.00
    Lifestyle photo of the Waisted Duo Pant - Riot.

  • The 90s Crop - Palma

    56.00
    80.00
    56.00
    Lifestyle shot of the 90s Crop - Palma.

  • The 90s Side Pant - Nebula

    56.00
    80.00
    56.00
    Lifestyle shot of the 90s Side Pant - Nebula.

  • The String Pant - Solitaire

    56.00
    80.00
    56.00
    On body back of the String Pant - Solitaire.

  • The Triangle Top - Python

    56.00
    80.00
    56.00
    Model posing in the Triangle Top in Python, featuring its triangle halter-neck design and python snake print.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.