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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The Revo String Top - Black Twist

    60.00
    60.00
    Lifestyle photo of the Revo String Top - Black Twist.

  • The Backless Maxi - Catalina

    100.00
    100.00
    Lifestyle shot of the Backless Maxi - Catalina.

  • The Triangle Top - Catalina

    90.00
    90.00
    Lifestyle shot of the Triangle Top - Catalina.

  • The Crop Top - Dynamite Crimp

    110.00
    110.00
    Model posing while wearing the Crop Top in Dynamite Crimp.

  • The Duo String Top - Mozart

    70.00
    70.00
    Lifestyle photo of the Duo String Top - Mozart.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.