SHOP

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

Activating this element will cause content on the page to be updated.

Filter by:

  • The String Pant - White

    42.00
    60.00
    42.00
    Model posing on the beach while wearing the String Pant in White.

  • The 90s Duo Pant - Red & White Contrast

    60.00
    60.00
    Model posing at the beach while wearing the 90s Duo Pant in Red and White Contrast.

  • It's Now Cool Gift Card

    From 25.00
    From 25.00
    Image of gift card.

  • The Luxe 90s Pant - Baby Blues

    40.00
    80.00
    40.00
    Lifestyle image of the Luxe 90s Pant - Baby Blues.

  • The Triangle Top - Amazon

    40.00
    80.00
    40.00
    Lifestyle photo of the Triangle Top - Amazon.

  • The Knot Bandeau - Ecuador

    40.00
    80.00
    40.00
    On body front of THE KNOT ECO BANDEAU - ECUADOR

  • The Luxe Tri Top - Bronze

    42.50
    85.00
    42.50
    Lifestyle shot of the Luxe Tri Top in Bronze.

  • The Contour High Waist Pant - Chilli Red

    40.00
    80.00
    40.00
    Studio image of model wearing the Contour High Waist Pant in Chilli Red.

  • The 90s Tie Pant - PETALLIC

    40.00
    80.00
    40.00
    Lifestyle photo of the 90s Tie Pant - PETALLIC.

  • The Gathered Tie Eco Pant - Splice

    40.00
    80.00
    40.00
    Lifestyle shot of the Gathered Tie Eco Pant - Splice.

  • THE GATHERED TIE PANT - RAINBOW

    40.00
    80.00
    40.00
    Lifestyle shot of THE GATHERED TIE PANT - RAINBOW

  • The Waisted Duo Pant - Riot

    40.00
    80.00
    40.00
    Lifestyle photo of the Waisted Duo Pant - Riot.

  • The 90s Crop - Palma

    40.00
    80.00
    40.00
    Lifestyle shot of the 90s Crop - Palma.

  • The 90s Side Pant - Nebula

    40.00
    80.00
    40.00
    Lifestyle shot of the 90s Side Pant - Nebula.

  • The String Pant - Solitaire

    40.00
    80.00
    40.00
    On body back of the String Pant - Solitaire.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.