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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The Cord Cap - White Cord
Regular price20.00Regular price40.00Sale price20.00Unit priceper
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The Bucket Hat - Rosa
Regular price25.00Regular price50.00Sale price25.00Unit priceper
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The Halter Neck Top - Denim
Regular price50.00Regular price100.00Sale price50.00Unit priceper
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The Curve Pant - Denim
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Contour Crop Top - Licorice
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Contour High Waist Pant - Licorice
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Contour Bodysuit - Licorice
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The Banded Crop - Haleiwa
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The Banded Pant - Haleiwa
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The 90s Pant - Topaz Lurex
Regular price37.50Regular price75.00Sale price37.50Unit priceper
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The Asymmetric Top - Topaz Lurex
Regular price42.50Regular price85.00Sale price42.50Unit priceper
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The Crop Top - Crimped Black
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The Curve Pant - Crimped Black
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Frill Tri Eco Top - Vintage White Rib
Regular price70.00Regular price100.00Sale price70.00Unit priceper
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The Frill Tie Eco Pant - Vintage White Rib
Regular price63.00Regular price90.00Sale price63.00Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.