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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The 90s Duo Crop - Cacau

    60.00
    60.00
    INC047_CCU_1_lbm8mm_1740530691

  • The Hipster Duo Pant - Cacau

    60.00
    60.00
    INC1124_CCU_1_sfzhbo_1740530698

  • The Triangle Duo Top - Sombrero

    60.00
    60.00
    Model posing on the beach while wearing the Triangle Duo Top in Sombrero.

  • The Duo String Pant - Sombrero

    60.00
    60.00
    Model posing by the ocean while wearing the Duo String Pant in Sombrero.

  • The Triangle Top - Sayulita

    80.00
    80.00
    Studio image of the Triangle Top in Sayulita.

  • The 90s Tie Up Pant - Sayulita

    70.00
    70.00
    Studio image of the 90s Tie Up Pant in Sayulita.

  • The Reverse Tri Top - Stripe Twist

    60.00
    60.00
    Model posing while wearing the Reverse Tri Top in Stripe Twist.

  • The Reverse Tie Pant - Stripe Twist

    60.00
    60.00
    Model posing while wearing the reverse Tie Pant in Stripe Twist.

  • The Revo Bandeau - Stripe Twist

    60.00
    60.00
    Model posing while wearing the Revo Bandeau in Stripe Twist.

  • The Revo Hipster Pant - Stripe Twist

    60.00
    60.00
    Model posing while wearing the Revo Hipster Pant in Stripe Twist.

  • The 90s Duo Crop - Divine Crimp

    80.00
    80.00
    Model posing on the beach while wearing the 90s Duo Crop in Divine Crimp.

  • The Hipster Duo Pant - Divine Crimp

    70.00
    70.00
    Model posing while wearing the Hipster Duo Pant in Divine Crimp.

  • The Contour Crop Top - Periwinkle

    70.00
    70.00
    Model posing while wearing the Contour Crop Top in Periwinkle.

  • The Contour High Waist Pant - Periwinkle

    70.00
    70.00
    Model posing while wearing the Contour High Waist Pant in Periwinkle.

  • The Contour Rashguard - Periwinkle

    90.00
    90.00
    Studio image of the Contour Rashguard in Periwinkle.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.