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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The Knot Bandeau - Oceano
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The High Waist Pant - Oceano
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Crochet Tie Pant - Kingston
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Crop Top - Turquoise Lurex
Regular price42.50Regular price85.00Sale price42.50Unit priceper
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The L/S Pop Dress - Wipeout
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The String Top - Wipeout
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The 90s Tie Up Pant - Wipeout
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Bralette Top - Alize
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The String Pant - Alize
Regular price37.50Regular price75.00Sale price37.50Unit priceper
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The Frill Tri Eco Top - Black Rib
Regular price70.00Regular price100.00Sale price70.00Unit priceper
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The Frill Tie Eco Pant - Black Rib
Regular price63.00Regular price90.00Sale price63.00Unit priceper
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The String Top - Turquoise Lurex
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Gathered Tie Pant - Turquoise Lurex
Regular price37.50Regular price75.00Sale price37.50Unit priceper
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The Mesh Tee - White
Regular price25.00Regular price50.00Sale price25.00Unit priceper
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The Beach Pant - Black
Regular price80.00Regular priceSale price80.00Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.