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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The Backless One Piece - Sapphire Crimp
Regular price55.00Regular price110.00Sale price55.00Unit priceper
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The Backless One Piece - Pop Pink Crimp
Regular price55.00Regular price110.00Sale price55.00Unit priceper
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The Backless One Piece - Crimped White
Regular price77.00Regular price110.00Sale price77.00Unit priceper
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The Backless One Piece - Crimped Black
Regular price55.00Regular price110.00Sale price55.00Unit priceper
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The Showtime One Piece - Haleiwa
Regular price60.00Regular price120.00Sale price60.00Unit priceper
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The Contour Boost Top - Black
Regular price77.00Regular price110.00Sale price77.00Unit priceper
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The Luxe Tri Top - Candy
Regular price42.50Regular price85.00Sale price42.50Unit priceper
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The Luxe 90s Pant - Candy
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Gathered Tie Pant - Sancho
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Mesh Sarong - Sancho
Regular price22.50Regular price45.00Sale price22.50Unit priceper
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The Neo Bandeau - Banzai
Regular price55.00Regular price110.00Sale price55.00Unit priceper
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The Neo Curve Pant - Banzai
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The Beach Tank - Banzai
Regular price30.00Regular price60.00Sale price30.00Unit priceper
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The Retro Short - Banzai
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Knit Dress - Sea-Me
Regular price45.00Regular price90.00Sale price45.00Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.