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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The 90s Tie Up Pant - Biarritz
Regular price30.00Regular price60.00Sale price30.00Unit priceper
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The 90s Duo Crop - Alize
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Contour Crop Top - Black
Regular price70.00Regular priceSale price70.00Unit priceper
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The Contour Crop Top - White
Regular price70.00Regular priceSale price70.00Unit priceper
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The Contour High Waist Pant - White
Regular price70.00Regular priceSale price70.00Unit priceper
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The Contour Crop Top - Phoenix
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Contour High Waist Pant - Phoenix
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Contour Crop Top - Calypso
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Contour High Waist Pant - Calypso
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The 90s Tie Up Pant - Ziggy Pop
Regular price42.50Regular price85.00Sale price42.50Unit priceper
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The Mesh Sarong - Ziggy Pop
Regular price20.00Regular price40.00Sale price20.00Unit priceper
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The Curve Pant - Ecuador
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Gathered Tie Pant - Ecuador
Regular price30.00Regular price60.00Sale price30.00Unit priceper
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The Contour Boost Top - Carraway
Regular price55.00Regular price110.00Sale price55.00Unit priceper
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The Contour Boy Short - Carraway
Regular price35.00Regular price70.00Sale price35.00Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.