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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The Contour Boost Top - Bijou Blue
Regular price55.00Regular price110.00Sale price55.00Unit priceper
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The Contour Boy Short - Bijou Blue
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Showtime One Piece - Limeade Crimp
Regular price60.00Regular price120.00Sale price60.00Unit priceper
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The Duo Tri Top - Red & White Contrast
Regular price49.00Regular price70.00Sale price49.00Unit priceper
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The Duo String Pant - Nomad
Regular price60.00Regular priceSale price60.00Unit priceper
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The Ruffle Top - Mozart
Regular price80.00Regular priceSale price80.00Unit priceper
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The String Pant - Clementine
Regular price30.00Regular price60.00Sale price30.00Unit priceper
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The 90s Duo Pant - Smartie
Regular price60.00Regular priceSale price60.00Unit priceper
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The 90s Tie Up Pant - Earth Crimp
Regular price70.00Regular priceSale price70.00Unit priceper
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The Triangle Duo Top - Xanadu
Regular price90.00Regular priceSale price90.00Unit priceper
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The Crochet Pant - Candyland
Regular price80.00Regular priceSale price80.00Unit priceper
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The Crochet Maxi Dress - Pavillion
Regular price91.00Regular price130.00Sale price91.00Unit priceper
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The Triangle Top - Cocomoco
Regular price49.00Regular price70.00Sale price49.00Unit priceper
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The Diy String Top - Secchino
Regular price130.00Regular priceSale price130.00Unit priceper
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The Crochet Tie Pant - Na-Nas
Regular price59.50Regular price85.00Sale price59.50Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.