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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The Long Tri Top - Caribou Lou
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The String Pant - Caribou Lou
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Mamacita Georgia Bra - Multi Colour
Regular price79.95Regular priceSale price79.95Unit priceper
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The Duo String Pant - Cherryripe
Regular price30.00Regular price60.00Sale price30.00Unit priceper
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The Frill Tie Eco Pant - Opium Rib
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The String Pant - Du Sol
Regular price60.00Regular price120.00Sale price60.00Unit priceper
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The Neo Bandeau - Pipeline
Regular price55.00Regular price110.00Sale price55.00Unit priceper
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The Neo Curve Pant - Pipeline
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The Crochet Tie Pant - Paddle Pop
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Ruffle Top - Navajo
Regular price80.00Regular priceSale price80.00Unit priceper
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The Contour Crop Top - Bay
Regular price70.00Regular priceSale price70.00Unit priceper
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The Contour High Waist Pant - Bay
Regular price70.00Regular priceSale price70.00Unit priceper
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The Crochet Shortie - Conmigo
Regular price120.00Regular priceSale price120.00Unit priceper
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The L/S Mesh Crop - Palma
Regular price30.00Regular price60.00Sale price30.00Unit priceper
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The Asymmetric Top - Violet Lurex
Regular price42.50Regular price85.00Sale price42.50Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.