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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The Bandeau Top - Hibiscus
Regular price110.00Regular priceSale price110.00Unit priceper
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The Tie Up Shortie - Hibiscus
Regular price120.00Regular priceSale price120.00Unit priceper
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The Mesh Tee - Jaguar
Regular price60.00Regular priceSale price60.00Unit priceper
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The 90s Tie Up Pant - Carnival
Regular price30.00Regular price60.00Sale price30.00Unit priceper
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The 90s Tie Up Pant - Typhoon
Regular price90.00Regular priceSale price90.00Unit priceper
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The String Top - Typhoon
Regular price90.00Regular priceSale price90.00Unit priceper
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The Luxe Tri Top - Virgo
Regular price63.00Regular price90.00Sale price63.00Unit priceper
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The Luxe 90s Pant - Virgo
Regular price59.50Regular price85.00Sale price59.50Unit priceper
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The 90s Duo Crop - Cacau
Regular price60.00Regular priceSale price60.00Unit priceper
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The Hipster Duo Pant - Cacau
Regular price60.00Regular priceSale price60.00Unit priceper
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The Triangle Duo Top - Sombrero
Regular price60.00Regular priceSale price60.00Unit priceper
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The Duo String Pant - Sombrero
Regular price60.00Regular priceSale price60.00Unit priceper
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The Triangle Top - Sayulita
Regular price80.00Regular priceSale price80.00Unit priceper
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The 90s Tie Up Pant - Sayulita
Regular price70.00Regular priceSale price70.00Unit priceper
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The Reverse Tri Top - Stripe Twist
Regular price60.00Regular priceSale price60.00Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.