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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The Signature Pant - Palma
Regular price37.50Regular price75.00Sale price37.50Unit priceper
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The String Pant - Crimped White
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Backless Duo One Piece - Black/White Crimp
Regular price110.00Regular priceSale price110.00Unit priceper
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The 90s Tie Up Pant - Mahana
Regular price63.00Regular price90.00Sale price63.00Unit priceper
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The 90s Duo Pant - Red/White Crimp
Regular price70.00Regular priceSale price70.00Unit priceper
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The 90s Duo Pant - White/Black Crimp
Regular price70.00Regular priceSale price70.00Unit priceper
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The Showtime Duo One Piece - Red/White Crimp
Regular price130.00Regular priceSale price130.00Unit priceper
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The 90s Duo Crop - Red/White Crimp
Regular price80.00Regular priceSale price80.00Unit priceper
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The 90s Duo Crop - White/Black Crimp
Regular price80.00Regular priceSale price80.00Unit priceper
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The Contour Crop Top - Chilli Red
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Crochet Tie Pant - Tahoma
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Crochet Tie Pant - Havana
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Backless Duo One Piece - Black & White Contrast
Regular price90.00Regular priceSale price90.00Unit priceper
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The String Top - Jaded
Regular price80.00Regular priceSale price80.00Unit priceper
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The 90s Tie Pant - Zangria
Regular price47.50Regular price95.00Sale price47.50Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.