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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The Contour Duo Shortie - Fudgesicle
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Oversized Tee - Campino
Regular price35.00Regular price70.00Sale price35.00Unit priceper
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The Beach Pant - Campino
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Vacay Shirt - Vermillion
Regular price70.00Regular price140.00Sale price70.00Unit priceper
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The Vacay Short - Vermillion
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The Frill Tri Eco Top - Opium Rib
Regular price50.00Regular price100.00Sale price50.00Unit priceper
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The Waisted Duo Pant - Red & White Contrast
Regular price42.00Regular price60.00Sale price42.00Unit priceper
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The Contour High Waist Pant - Twizzlers
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Contour Onesie - Black
Regular price100.00Regular priceSale price100.00Unit priceper
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The Neo One Piece - Banzai
Regular price115.00Regular price230.00Sale price115.00Unit priceper
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The Knot Bandeau - Cloudbreak
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The Luxe Tri Top - Midnight
Regular price45.00Regular price90.00Sale price45.00Unit priceper
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The Contour Bodysuit - Admiral
Regular price40.00Regular price80.00Sale price40.00Unit priceper
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The Vacay Short - Halo
Regular price63.00Regular price90.00Sale price63.00Unit priceper
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The Vacay Shirt - Halo
Regular price70.00Regular price140.00Sale price70.00Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.