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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.
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The L/S Leisure Shirt - Limewash
Regular price130.00Regular priceSale price130.00Unit priceper -
The Crochet Maxi Dress - Suffolk
Regular price140.00Regular priceSale price140.00Unit priceper -
The Bralette Top - Sacred
Regular price90.00Regular priceSale price90.00Unit priceper -
The String Pant - Sacred
Regular price100.00Regular priceSale price100.00Unit priceper -
The Pareo - Tarot
Regular price90.00Regular priceSale price90.00Unit priceper -
The Crochet Sun Top - Priestess
Regular price90.00Regular priceSale price90.00Unit priceper -
The Crochet Sun Pant - Priestess
Regular price100.00Regular priceSale price100.00Unit priceper -
The Soliel One Piece - Tarot
Regular price200.00Regular priceSale price200.00Unit priceper -
The Contour High Waist Pant - Bronte
Regular price70.00Regular priceSale price70.00Unit priceper -
The Contour Crop Top - Bronte
Regular price70.00Regular priceSale price70.00Unit priceper -
The Revo Bandeau - Red Twist
Regular price60.00Regular priceSale price60.00Unit priceper -
The Revo Hipster Pant - Red Twist
Regular price50.00Regular priceSale price50.00Unit priceper -
The String Top - Loro
Regular price80.00Regular priceSale price80.00Unit priceper -
The Waisted Pant - Loro
Regular price70.00Regular priceSale price70.00Unit priceper -
The Twist Bandeau - Sunshine State
Regular price130.00Regular priceSale price130.00Unit priceper
Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.