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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The 90s Duo Crop - Jaffa Crimp

    80.00
    80.00
    Studio image of the front of the 90s Duo Crop - Jaffa Crimp.

  • The Contour Tee - Peaches

    70.00
    70.00
    Model posing by the ocean while wearing the Contour Tee in Peaches.

  • The Contour Booty Short - Peaches

    60.00
    60.00
    Model posing while wearing the Contour Booty Short in Peaches.

  • The Contour Crop Top - Poison

    70.00
    70.00
    Lifestyle photo of the Contour Crop Top - Poison.

  • The Contour Boy Short - Pink Breakers

    70.00
    70.00
    Model posing while wearing the Contour Boy Short in Pink Breakers.

  • The Contour High Waist Pant - Neon Breakers

    70.00
    70.00
    Studio image of the front of the Contour High Waist Pant - Neon Breakers.

  • The Crop Top - Pomelo

    70.00
    70.00
    Lifestyle photo of the Crop Top - Pomelo.

  • The 90s Duo Crop - Sparro

    72.00
    90.00
    72.00
    Lifestyle shot of the 90s Duo Crop - Sparro.

  • The 90s Duo Crop - Apricot Sky Crimp

    64.00
    80.00
    64.00
    Model posing while wearing the 90s Duo Crop top in Apricot Sky Crimp.

  • The 90s Duo Pant - Apricot Sky Crimp

    56.00
    70.00
    56.00
    Model posing in the ocean while wearing the 90s Duo pant in Apricot Sky Crimp.

  • The Tie Bandeau Top - Kiama

    72.00
    90.00
    72.00
    Lifestyle photo of the Tie Bandeau Top - Kiama.

  • The 90s Pant - Kiama

    64.00
    80.00
    64.00
    Lifestyle photo of the 90s Pant - Kiama.

  • The Shell Bandeau - Petrol

    112.00
    160.00
    112.00
    On body front of the Shell Bandeau - Petrol.

  • The Shell Shortie - Petrol

    112.00
    160.00
    112.00
    On body back of the Shell Shortie - Petrol.

  • The Crop Top - Cheetah

    70.00
    100.00
    70.00
    Model posing on the beach while wearing the Crop Top in Cheetah.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.