SHOP

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

Activating this element will cause content on the page to be updated.

Filter by:

  • The 90s Duo Crop - Jaffa Crimp

    Regular price
    80.00
    Regular price
    Sale price
    80.00
  • The Contour Tee - Peaches

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Contour Booty Short - Peaches

    Regular price
    60.00
    Regular price
    Sale price
    60.00
  • The Contour Crop Top - Poison

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Contour Boy Short - Pink Breakers

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Contour High Waist Pant - Neon Breakers

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The Crop Top - Pomelo

    Regular price
    70.00
    Regular price
    Sale price
    70.00
  • The 90s Duo Crop - Sparro

    Regular price
    72.00
    Regular price
    90.00
    Sale price
    72.00
  • The 90s Duo Crop - Apricot Sky Crimp

    Regular price
    64.00
    Regular price
    80.00
    Sale price
    64.00
  • The 90s Duo Pant - Apricot Sky Crimp

    Regular price
    56.00
    Regular price
    70.00
    Sale price
    56.00
  • The Tie Bandeau Top - Kiama

    Regular price
    72.00
    Regular price
    90.00
    Sale price
    72.00
  • The 90s Pant - Kiama

    Regular price
    64.00
    Regular price
    80.00
    Sale price
    64.00
  • The Shell Bandeau - Petrol

    Regular price
    112.00
    Regular price
    160.00
    Sale price
    112.00
  • The Shell Shortie - Petrol

    Regular price
    112.00
    Regular price
    160.00
    Sale price
    112.00
  • The Crop Top - Cheetah

    Regular price
    70.00
    Regular price
    100.00
    Sale price
    70.00

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.