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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The String Top - Janeiro

    80.00
    80.00
    Model posing while wearing the String Top in Janeiro.

  • The 90s Tie Up Pant - Janeiro

    60.00
    60.00
    Model posing on the beach while wearing the 90s Tie Up Pant in Janeiro.

  • The Rib Tank - De Cuba

    60.00
    60.00
    Model posing while wearing the Rib Tank in De Cuba.

  • The Crochet Leisure Pant - Tulum

    140.00
    140.00
    Model posing while wearing the Crochet Leisure Pant in Tulum.

  • The Brumby Hat - Wheat

    60.00
    60.00
    Model posing while wearing the Brumby Hat in Wheat.

  • The Costa Hat - Tulum

    60.00
    60.00
    Model posing while wearing the Costa Hat in Tulum.

  • The Crochet Vee Op - Tulum

    160.00
    160.00
    Studio image of the Crochet Vee Op in Tulum.

  • The Box Tee - Caliente

    60.00
    60.00
    Studio image of the Box Tee in Caliente.

  • The Ring Bandeau - Mai Tai

    130.00
    130.00
    Studio image of the Ring Bandeau in Mai Tai.

  • The String Pant - Mai Tai

    80.00
    80.00
    Studio image of the String Pant in Mai Tai.

  • The Diy String Pant - Secchino

    100.00
    100.00
    Model posing in the sand while wearing the Diy String Pant in Secchino.

  • The String Pant - Dynamite Crimp

    70.00
    70.00
    Model posing in the String Pant in Dynamite Crimp.

  • The Triangle Top - Bellini

    70.00
    70.00
    Model posing in front of the ocean while wearing the Triangle Top in Bellini.

  • The 90s Tie Up Pant - Bellini

    60.00
    60.00
    Model wearing Bellini Bikini the beach.

  • The Triangle Top - Earth Crimp

    80.00
    80.00
    Lifestyle image of the Triangle Top - Earth Crimp.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.