SHOP

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

Activating this element will cause content on the page to be updated.

Filter by:

  • The Waisted Pant - Emerald Crimp

    56.00
    70.00
    56.00
    Model posing on the beach while wearing the Waisted Pant in Emerald Crimp.

  • The Frill Bandeau - Bonita

    64.00
    80.00
    64.00
    Model posing on the boat while wearing the Frill Bandeau in Bonita.

  • The Waisted Frill Pant - Bonita

    56.00
    70.00
    56.00
    Model posing while wearing the Waisted Frill Pant in Bonita.

  • The 90s Tie Up Pant - Cocomoco

    48.00
    60.00
    48.00
    Lifestyle photo of the 90s Tie Up Pant - Cocomoco.

  • The Bandeau Top - Cerulean

    88.00
    110.00
    88.00
    Lifestyle photo of the Bandeau Top - Cerulean.

  • The 90s Pant - Cerulean

    72.00
    90.00
    72.00
    Lifestyle photo of the 90s Pant - Cerulean.

  • The Triangle Duo Top - Tingles

    56.00
    70.00
    56.00
    Model posing by the ocean while wearing the Triangle Duo Top in Tingles.

  • The Duo String Pant - Tingles

    48.00
    60.00
    48.00
    Model posing on the beach while wearing the Duo String Pant in Tingles.

  • The 90s Tie Up Pant - Najuze

    48.00
    60.00
    48.00
    Lifestyle photo of the 90s Tie Up Pant - Najuze.

  • The Luxe 90s Pant - Electric

    64.00
    80.00
    64.00
    Model posing while wearing the Luxe 90s Pant in Electric.

  • The Luxe Tri Top - Electric

    72.00
    90.00
    72.00
    Model posing in the Luxe Tri Top in Electric.

  • The 90s Duo Pant - Sparro

    64.00
    80.00
    64.00
    Model posing while wearing the 90s Duo Pant in Sparro.

  • The 90s Duo Crop - Sparro

    72.00
    90.00
    72.00
    Lifestyle shot of the 90s Duo Crop - Sparro.

  • The 90s Tie Up Pant - Bond Girl

    80.00
    100.00
    80.00
    Lifestyle photo of the 90s Tie Up Pant - Bond Girl.

  • The 90s Duo Crop - Apricot Sky Crimp

    64.00
    80.00
    64.00
    Model posing while wearing the 90s Duo Crop top in Apricot Sky Crimp.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.