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Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90's — these styles speak to those who champion swimwear that is perpetually iconic.

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  • The Bralette Top - Oro

    100.00
    100.00
    Lifestyle shot of the Bralette Top - Oro.

  • The Diy String Pant - Oro

    80.00
    80.00
    Lifestyle shot of the Diy String Pant - Oro.

  • The Duo String Top - Ulus

    80.00
    80.00
    Front view of the Duo String Top - Ulus.

  • The Duo String Pant - Ulus

    60.00
    60.00
    Front view of the Duo String Pant - Ulus.

  • The Bandeau Top - Ulus

    120.00
    120.00
    Lifestyle shot of the Bandeau Top - Ulus.

  • The Rashguard - Ulus

    100.00
    100.00
    Front view of the Rashguard - Ulus.

  • The Tie Up Shortie - Ulus

    120.00
    120.00
    Lifestyle shot of the Tie Up Shortie - Ulus.

  • The Revo One Piece - Burleigh

    90.00
    90.00
    Lifestyle shot of the Revo One Piece - Burleigh.

  • The Bandeau Top - Zeal

    80.00
    80.00
    The Bandeau Top - Zeal

  • The High Curve Pant - Zeal

    70.00
    70.00
    Front view of the High Curve Pant - Zeal.

  • The Twist Bandeau - Laelia

    80.00
    80.00
    Front view of the Twist Bandeau - Laelia.

  • The Thong Pant - Laelia

    60.00
    60.00
    Front view of the Thong Pant - Laelia.

  • The Crochet Pant - Azul

    80.00
    80.00
    Lifestyle shot of the Crochet Pant - Azul.

  • The Inc Bucket - Antiguo

    60.00
    60.00
    Front view of the Inc Bucket - Antiguo.

  • The Baby Tee - Antiguo

    70.00
    70.00
    Lifestyle shot of the Baby Tee - Antiguo.

Iconic Cuts. Lethal Fits. Killer Prints. Luxe Fabrics. It's Now Cool has something for every Swimwear wardrobe. Inspired by the athletic sexiness of the 90s — these styles speak to those who champion swimwear that is perpetually iconic.